Marketing Manager

CVS Health

. Manage execution of Pharmacy Choice marketing initiatives, including Rx goodwill programs, affordability and savings campaigns, and paid search efforts .

Posted 11/5/2026full-timeNew York City • New York • United StatesMid-LevelSenior💰 $66,330 - $159,120 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in executing integrated marketing initiatives, particularly in paid media and digital marketing within regulated industries. Proficient in managing marketing budgets, analyzing performance metrics, and collaborating across cross-functional teams to drive successful campaign outcomes.

Highest-signal resume keywords

Integrated Marketing ExperiencePaid Media ManagementMarketing Analytics ProficiencyBudget Tracking and ForecastingCross-Functional Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital MarketingPaid Search StrategiesCampaign Performance MeasurementKPI ReportingProgram Optimization

Soft Skills

Attention to DetailOwnership and AccountabilityAbility to Navigate AmbiguityProactive Work Management

Industry Keywords

Healthcare MarketingConsumer MarketingRegulated Industry ExperienceMedia Agency Collaboration

About the role

Key responsibilities & impact

Manage execution of Pharmacy Choice marketing initiatives, including Rx goodwill programs, affordability and savings campaigns, and paid search efforts
Partner with Media, Creative, Digital, Analytics, Store Experience, Pharmacy Operations, Legal, Compliance, and agency partners to translate priorities into plans and coordinate timelines
Surface risks and support successful launches across channels
Develop and execute patient-facing marketing campaigns and messaging, including creative briefs, channel activation, in-store and digital experiences, and field readiness efforts
Support and optimize paid search and emerging search strategies, including keyword strategies, bidding approaches, ad copy, performance measurement, and ongoing optimization
Track program performance and budgets, including spend tracking, reconciliation, KPI reporting, compliance review, and optimization recommendations
Report to the Senior Manager, Rx Growth Strategic Marketing

Requirements

What you’ll need

3-5 years of marketing experience executing integrated marketing, paid media, paid search, or digital marketing programs, preferably within healthcare, retail, consumer marketing, or another highly regulated industry
Strong attention to detail and ability to ensure accuracy and consistency across marketing materials, program deliverables, and reporting
Experience supporting or managing marketing and media campaigns and working with media agencies or internal media teams to execute and measure performance-driven marketing programs
Strong analytical and business skills, with ability to use data, marketing analytics, and reporting to identify insights and inform optimization
Experience tracking marketing budgets and program performance and supporting forecasting and investment planning
Demonstrated ownership and accountability, ability to manage multiple workstreams, navigate ambiguity and changing priorities, and proactively move work forward in a cross-functional environment
Bachelor's degree in Marketing, Business, or related field or equivalent experience

Benefits

Comp & perks

CVS Health bonus, commission or short-term incentive program in addition to base pay
Medical coverage
Dental coverage
Vision coverage
Paid time off
Retirement savings options
Wellness programs
Other resources supporting physical, emotional, and financial well-being, based on eligibility