Senior Manager, B2B Retail Media Events and Industry Marketing

CVS Health

. Own strategy, development, and execution of the CMX annual events calendar .

Posted 11/2/2026full-timeUnited StatesSenior💰 $82,940 - $199,144 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in event management and strategic communications, with a strong focus on aligning event activations with business objectives and delivering comprehensive post-event analysis. Proficient in budget management, stakeholder collaboration, and leveraging industry trends for thought leadership.

Highest-signal resume keywords

Event ManagementBudget ManagementCross-Functional CollaborationStrong Communication SkillsRetail Media Experience

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Event ProductionPerformance AnalysisSales EnablementCompetitive AssessmentTimeline Coordination

Soft Skills

Relationship ManagementNegotiation SkillsPrioritization

Tools & Technologies

Office SuiteExcelPowerPoint

Industry Keywords

Retail MarketingE-RetailE-CommerceMedia PartnershipsCPG Trends

About the role

Key responsibilities & impact

Own strategy, development, and execution of the CMX annual events calendar
Align event activations with go-to-market priorities and business objectives
Identify whitespace opportunities, conduct competitive assessments, and benchmark key retail media players
Serve as main point of contact for external industry and media partners
Lead external and CMX team event production and management, including budget, timeline, procurement, billing, design, and travel
Prepare and coordinate CMX presenters, including scripts, visual collateral, and day-of timelines
Own and evolve sales enablement deliverables tied to events
Deliver post-event analysis, performance recaps, insights, recommendations, and ROI reporting
Partner cross-functionally with Corporate Communications and Legal
Resolve post-program deliverables and create program recaps for internal knowledge sharing
Monitor CPG, retail, and retail media industry trends to identify thought-leadership opportunities

Requirements

What you’ll need

7+ years previous work experience in Event Management, Communications, Retail Marketing, Media, or related field
Proficiency in Office Suite (Excel, PowerPoint)
Bachelor’s degree preferred in Business, Marketing, Strategic Communications, or related field OR high school diploma and 4 years of experience required
Comfortable working cross-functionally with internal and external stakeholders
Ability to prioritize across multiple projects
Budget, timeline, and relationship management skills
Strong written and verbal communication skills
Ability to negotiate pricing and logistics with third-party vendor partners
E-retail, e-commerce, or retail media network experience is a plus
Up to 50% travel may be required

Benefits

Comp & perks

Medical coverage
Dental coverage
Vision coverage
Paid time off
Retirement savings options
Wellness programs
Other resources supporting physical, emotional, and financial well-being
CVS Health bonus, commission or short-term incentive program
Equity award program