Senior Manager, Category Marketing – CVS Media Exchange

CVS Health

. Lead strategic category partnerships across Merchandising, Marketing, Loyalty, Personalization, Analytics, Sales, Partner Management, and other enterprise teams .

Posted 9/18/2026full-timeWoonsocket • Illinois • United StatesSenior💰 $82,940 - $199,144 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing category growth strategies and leading cross-functional initiatives, with a strong foundation in marketing, business case creation, and stakeholder management. Proficient in utilizing data for strategic decision-making and creating impactful sales collateral.

Highest-signal resume keywords

Category Growth Strategy DevelopmentCross-Functional LeadershipRetail Media StrategyBusiness Case CreationData Utilization for Strategy

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing ExperienceBusiness Case DevelopmentSales Collateral CreationConsumer Insights AnalysisMarket Opportunity Evaluation

Soft Skills

Excellent Communication SkillsCreative Problem-Solving Skills

Tools & Technologies

Marketing TechnologyDigital Marketing ChannelsPhysical Marketing Channels

Certifications & Qualifications

Bachelor's Degree in BusinessBachelor's Degree in MarketingMBA Preferred

Industry Keywords

RetailCPGConsumer UnderstandingStakeholder ManagementCross-Functional Teams

About the role

Key responsibilities & impact

Lead strategic category partnerships across Merchandising, Marketing, Loyalty, Personalization, Analytics, Sales, Partner Management, and other enterprise teams
Develop category growth strategies, integrated programs, tentpole strategies, and commercialization opportunities
Create category stories, consumer insights, strategic points of view, sales engagements, and innovation roadmaps
Lead complex cross-functional initiatives from concept through execution
Establish best practices, facilitate knowledge sharing, and create scalable ways of working
Evaluate emerging business opportunities, category trends, and market dynamics
Develop business cases, strategic recommendations, and commercialization frameworks for new products and integrated solutions
Navigate operational readiness, legal review, measurement strategy, and change management
Create sales stories, multi-supplier campaign initiatives, programs, and collateral
Translate market opportunities into innovative solutions that drive supplier investment, revenue, and measurable business outcomes
Report to the Director of Core and Category Marketing

Requirements

What you’ll need

7+ years of marketing experience with a foundation of business, retailer, CPG, and consumer understanding
3+ years of cross-functional leadership experience
2+ years of retail media or retail agency strategy experience
2+ years of marketing experience including examples of testing and validating new opportunities
Bachelor's degree in Business, Marketing or related field or equivalent (HS Diploma and 4 years of experience) required
Experience mining and utilizing data for strategy case creation and sales collateral
Experience managing multiple stakeholders and cross-functional teams
Experience creating business cases and translating addressable business opportunities into recommended plans
Experience with relevant marketing technology, including digital and physical paid and owned channels
Track record managing marketing media sales collateral, presentations, reports, case studies, and project plans
Excellent communication skills
Creative problem-solving skills
MBA preferred

Benefits

Comp & perks

CVS Health bonus, commission or short-term incentive program
Equity award program
Medical coverage
Dental coverage
Vision coverage
Paid time off
Retirement savings options
Wellness programs
Other resources supporting physical, emotional, and financial well-being