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Senior Manager, Commercial Product Execution – NE and Central
CVS Health. Drive growth of individual products through new sales and buy-up expansion across existing clients for assigned regional teams .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in driving product growth through strategic sales initiatives, market execution, and client engagement. Proficient in translating complex product features into compelling value propositions and supporting sales teams with effective training and resources.
Highest-signal resume keywords
Field Sales LeadershipProduct StrategySales EnablementRevenue GrowthHealthcare Solutions
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Sales StrategyMarket ExecutionProduct PositioningKPI TrackingAccount Growth
Soft Skills
Strong Communication SkillsOrganizational JudgmentPrioritizationInfluencing Without Authority
Certifications & Qualifications
Bachelor's Degree Preferred
Industry Keywords
Payor-Focused ProductsCommercial Market SegmentsClient EngagementBroker DiscussionsMarket Dynamics
About the role
Key responsibilities & impact- Drive growth of individual products through new sales and buy-up expansion across existing clients for assigned regional teams
- Bridge product strategy and field execution across markets, segments, and distribution channels
- Own sales performance for assigned products, including new logo sales and buy-up/upsell within existing customers
- Partner with regional sales and account teams to identify target accounts and segments
- Develop product-specific sales strategies and growth plans
- Support pipeline development and deal advancement, including client and broker discussions
- Equip sales teams, brokers, and consultants with value propositions, competitive positioning, and client-ready messaging and materials
- Deliver and support sales training, product education sessions, and market-facing presentations
- Translate complex product features into simple, client-relevant benefits
- Maintain understanding of market dynamics, competitive landscape, and regional buyer needs
- Gather voice-of-customer insights through broker, consultant, and client engagement
- Provide insights to product management to refine positioning, pricing, and packaging
- Track sales, conversion, revenue growth, adoption, and penetration KPIs
- Identify performance gaps and implement targeted growth actions
- Provide regular reporting and insights to leadership
- Contribute to business cases, product enhancements, and market expansion strategies
- Provide field-driven input into product roadmap and prioritization
- Ensure offerings align with customer demand and commercial viability
Requirements
What you’ll need- 7+ years of experience in field sales leadership, product strategy, commercial product roles, sales enablement, business development, account growth, or related market-facing roles
- Experience supporting revenue growth through product positioning, sales strategy, market execution, or expansion within existing accounts
- Strong understanding of payor-focused products, healthcare solutions, or related commercial market segments
- Experience working in close partnership with sales teams and product leaders in a matrixed environment
- Strong written and verbal communication skills, including confidence supporting external client and broker discussions
- Ability to translate product direction into commercially relevant messaging and practical sales execution
- Strong organizational judgment, prioritization, and follow-through in high-visibility, market-facing work
- Ability to operate independently and influence decisions without formal authority
- Bachelor's degree preferred/specialized training/relevant professional qualification
Benefits
Comp & perks- CVS Health bonus, commission or short-term incentive program
- Award target in the company’s equity award program
- Medical coverage
- Dental coverage
- Vision coverage
- Paid time off
- Retirement savings options
- Wellness programs
- Other resources supporting physical, emotional, and financial well-being