Senior Manager, CRM & Direct Marketing

CVS Health

. Lead CRM strategy, execution, and optimization to drive patient acquisition, engagement, retention, and lifetime value .

Posted 10/13/2026full-timeRemote • Illinois • United StatesSenior💰 $82,940 - $182,549 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in CRM strategy and execution, focusing on patient acquisition and engagement through omnichannel marketing. Proficient in data-driven campaign optimization and compliance within the healthcare industry.

Highest-signal resume keywords

CRM StrategyLifecycle MarketingEmail MarketingA/B TestingHealthcare Compliance

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign StrategyAudience SegmentationPredictive ModelingData AnalysisTargeting ArchitectureTriggered MessagingCustomer Journey DesignPerformance ReportingStatistical SignificanceMarketing Automation

Soft Skills

Team LeadershipStrategic ThinkingCollaborationCommunication

Tools & Technologies

Salesforce Marketing Cloud AdvancedMarketoEloquaCRM Systems

Industry Keywords

HIPAA ComplianceCCPA ComplianceCAN-SPAM ComplianceOmnichannel MarketingDigital Touchpoints

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Lead CRM strategy, execution, and optimization to drive patient acquisition, engagement, retention, and lifetime value
Develop omnichannel strategies across Sales, Email, SMS, Direct Mail, and related digital touchpoints
Direct and develop a team of three Campaign Strategists
Identify and pilot real-time triggered messaging, predictive dynamic content, and hyper-personalization
Develop contact targeting architecture with frequency capping and channel-specific logic
Lead audience segmentation and expansion, including caregivers and insurance agents
Partner with Data and Analytics teams to build audience-based targeting capabilities
Oversee campaign assets including Email, SMS, Direct Mail, and Landing Pages
Serve as the primary CRM subject matter expert for business owners and executives
Translate business goals into actionable, journey-based marketing plans
Architect and oversee A/B testing and multivariate experimentation
Analyze campaign data and provide strategic performance reporting focused on business impact and ROI
Partner with Marketing Automation to monitor deliverability, system performance, scale, and compliance

Requirements

What you’ll need

10+ years of experience in CRM, Lifecycle Marketing, or Integrated Campaign Strategy
3–5 years of experience directly managing a team of strategists or marketing managers
Proven track record driving growth through Email, SMS, and Direct Mail
Extensive experience designing “always-on” and triggered customer journeys across Email/SMS and Direct Mail/Voice
Healthcare or regulated industry experience preferred, including HIPAA, CCPA, and CAN-SPAM compliance
Ability to translate complex data sets and clinical/business requirements into campaign strategies
High-level understanding of enterprise Marketing Automation Platforms such as Salesforce Marketing Cloud Advanced, Marketo, or Eloqua
Understanding of integrations with CRM systems such as Salesforce
Advanced knowledge of A/B and multivariate testing, statistical significance, and iterative optimization
Experience building persona-based targeting strategies and leveraging predictive modeling or propensity scores
Skilled in directing creative teams and agencies across digital and print formats
Bachelor's degree in Marketing or related field
Master's degree preferred

Benefits

Comp & perks

Paid vacation
Paid sick time
Investment/retirement 401K match options
Health insurance
Vision benefits
Dental benefits
Leadership development opportunities
Continuing education stipends
New centers and flexible work environments
Opportunities for high levels of responsibility and rapid advancement
CVS Health bonus, commission or short-term incentive program
Equity award program
Paid time off
Retirement savings options
Wellness programs
Comprehensive benefits package supporting physical, emotional, and financial well-being