Senior Manager, Health Care Delivery – Strategic Marketing

CVS Health

. Develop and execute annual marketing strategies, investment recommendations, roadmaps, and integrated campaigns across MinuteClinic services .

Posted 11/9/2026full-timeRhode Island • United StatesSenior💰 $82,940 - $182,549 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing integrated marketing strategies, managing cross-functional teams, and optimizing marketing effectiveness through data-driven insights. Proven ability to influence stakeholders and improve customer journeys in a highly regulated environment.

Highest-signal resume keywords

Marketing StrategyCross-Functional LeadershipData-Driven Decision MakingBudget ManagementDigital Marketing

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Integrated MarketingGrowth MarketingCRMPerformance MetricsMarket IntelligenceContent MarketingOmnichannel MarketingTesting MethodologiesForecasting InvestmentsPatient Acquisition

Soft Skills

Effective CommunicationInfluencing StakeholdersTeam DevelopmentExecution in Fast-Paced EnvironmentManaging Multiple Priorities

Tools & Technologies

AI-Enabled MarketingAnalytics ToolsMeasurement ToolsPersonalization ToolsDigital Marketing Platforms

Certifications & Qualifications

Bachelor's Degree in MarketingMBA or Advanced Degree

Industry Keywords

Healthcare MarketingRetail MarketingConsumer ServicesHighly Regulated IndustryCustomer Journeys

About the role

Key responsibilities & impact

Develop and execute annual marketing strategies, investment recommendations, roadmaps, and integrated campaigns across MinuteClinic services
Lead cross-functional teams and agency partners through planning, development, launch, and optimization of omnichannel marketing initiatives
Manage initiatives across paid media, search, CRM, digital, content, influencer, and in-store channels
Use consumer insights, market intelligence, performance metrics, and business data to identify opportunities and optimize marketing effectiveness
Partner with business leaders and stakeholders to improve patient acquisition, engagement, customer journeys, and care experience
Manage portfolio budgets, forecast investments, monitor spending, and evaluate performance
Provide executive-level recommendations on priorities, risks, tradeoffs, and resource allocation
Oversee marketing strategy, performance measurement, budget management, and team development
Serve as a trusted advisor to business stakeholders

Requirements

What you’ll need

7+ years of experience in marketing strategy, integrated marketing, digital marketing, growth marketing, CRM, media, content, or related disciplines
6+ years of experience leading complex cross-functional initiatives, agency relationships, or teams in a matrixed environment
Ability to translate business goals, consumer insights, and market opportunities into actionable marketing strategies and measurable outcomes
Strong analytical skills using performance metrics, testing methodologies, financial data, and business insights
Ability to influence senior stakeholders, manage multiple priorities, communicate effectively, and drive execution in a fast-paced environment
Bachelor's degree in Marketing, Business, Communications, or a related field
Preferred: 7+ years of marketing experience within healthcare, retail, consumer services, or another highly regulated industry
Preferred: Experience leading marketing strategies across a diverse portfolio of products, services, or growth initiatives
Preferred: Success improving digital customer or patient journeys through collaboration with marketing, product, analytics, digital, and operations teams
Preferred: Experience managing budgets, forecasting investments, and making data-driven recommendations
Preferred: Familiarity with AI-enabled marketing, search, content creation, personalization, analytics, and measurement tools
Preferred: MBA or advanced degree

Benefits

Comp & perks

Medical coverage
Dental coverage
Vision coverage
Paid time off
Retirement savings options
Wellness programs
Other resources supporting physical, emotional, and financial well-being
CVS Health bonus, commission or short-term incentive program
Equity award program