Senior Manager, Strategic Marketing

CVS Health

. Own and manage the Front Store strategic marketing calendar, aligning campaigns, promotions, and priorities across Rx, MinuteClinic, Front Store, and other business partners .

Posted 10/1/2026full-timeUnited StatesSenior💰 $82,940 - $199,144 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in strategic marketing planning, governance processes, and cross-functional collaboration to drive alignment and execution in complex environments. Proven ability to develop reporting frameworks and deliver insights for senior leadership while managing multiple stakeholders and priorities.

Highest-signal resume keywords

Strategic Marketing PlanningGovernance ProcessesExecutive CommunicationAnalytical SkillsCross-Functional Collaboration

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Project ManagementBrand PlanningReporting FrameworksDashboard DevelopmentDecision-Ready RecommendationsPromotional Calendar ManagementEnterprise Prioritization ProcessesIntegrated Marketing Planning

Soft Skills

Organizational SkillsInfluencing SkillsProblem-Solving Skills

Industry Keywords

RetailHealthcarePharmacyMatrixed OrganizationsCross-Functional Teams

About the role

Key responsibilities & impact

Own and manage the Front Store strategic marketing calendar, aligning campaigns, promotions, and priorities across Rx, MinuteClinic, Front Store, and other business partners
Lead enterprise planning and prioritization processes, including PCW and new initiative intake
Identify and resolve scheduling conflicts, resource constraints, message overlap, and execution risks
Establish and lead management routines, governance processes, and decision-making frameworks
Drive alignment, accelerate decision-making, and provide clear escalation paths across stakeholders and leadership teams
Own executive communications, reporting, and planning infrastructure
Deliver actionable insights and decision-ready materials on priorities, performance, dependencies, and work in progress
Improve cross-functional ways of working, reduce duplication, streamline reporting, coordinate strategic planning activities, and create a consistent view of Front Store marketing performance

Requirements

What you’ll need

7+ years of experience in marketing, brand planning, strategic planning, operations, project management, or a related function
Demonstrated success leading complex planning, governance, prioritization, or operating processes across multiple stakeholders, business units, channels, or enterprise-wide initiatives
Proven ability to build structure, management routines, and scalable operating models in fast-paced, ambiguous environments while balancing long-term strategy with day-to-day execution
Strong executive communication, analytical, and organizational skills
Experience developing reporting frameworks, dashboards, presentations, and decision-ready recommendations for senior leaders
Proven ability to influence across highly matrixed organizations, navigate competing priorities, identify dependencies and risks, and drive alignment and execution without direct authority
Ability to commit to a hybrid work model, including routine in-office attendance in Woonsocket, RI or New York City
Experience in retail, healthcare, pharmacy, or other highly matrixed enterprise environments
Familiarity with integrated marketing planning across multiple channels and customer touchpoints
Experience supporting annual planning cycles, promotional calendars, and enterprise prioritization processes
Background partnering with merchant, channel, strategy, operations, or cross-functional business teams
Bachelor’s degree in Marketing, Business, or a related field

Benefits

Comp & perks

CVS Health bonus, commission or short-term incentive program
Award target in the company’s equity award program
Medical coverage
Dental coverage
Vision coverage
Paid time off
Retirement savings options
Wellness programs
Other resources supporting physical, emotional, and financial well-being