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Senior Sales Operations Advertising Manager – CVS Media Exchange
CVS Health. Drive the operational effectiveness, rigor, and performance visibility of the sales organization .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in Sales Operations and Revenue Operations, with a strong focus on pipeline management, forecasting, and performance analysis. Proven ability to leverage data for strategic insights and enhance sales processes through collaboration and continuous improvement.
Highest-signal resume keywords
Sales Operations ManagementForecasting and Financial ModelingCRM Optimization (Salesforce)Cross-Functional CollaborationAnalytical Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Pipeline ManagementSales ForecastingData AnalysisPerformance MetricsProcess ImprovementReporting StructuresOpportunity TrackingQuota AllocationRisk AssessmentSales Strategy
Soft Skills
Cross-Functional CollaborationCommunication SkillsProject ManagementAttention to DetailLeadership Experience
Tools & Technologies
SalesforceExcelPowerPoint
Industry Keywords
Sales AnalyticsRevenue OperationsSales EnablementCorporate HubHigh-Growth Environment
About the role
Key responsibilities & impact- Drive the operational effectiveness, rigor, and performance visibility of the sales organization
- Own and manage pipeline management, opportunity tracking, and forecasting cadence
- Establish and enforce standardized sales processes, definitions, and workflows
- Optimize CRM (Salesforce) processes, reporting structures, and system adoption
- Monitor pipeline health, stage progression, conversion rates, and deal velocity
- Support sales goal setting and quota allocation
- Identify process gaps and drive continuous improvement initiatives
- Lead sales forecasting through pipeline inspection and risk assessment
- Develop and maintain standardized reporting and dashboards for pipeline, bookings, revenue, and performance metrics
- Analyze sales performance against targets and identify trends, risks, and opportunities
- Align pipeline reporting with bookings, billed revenue, and incentive compensation calculations
- Support business reviews with actionable performance insights and executive-ready reporting
- Translate data into recommendations improving forecast predictability, pipeline conversion, and sales efficiency
- Support annual and in-year sales planning, bottoms-up modeling, capacity planning, and performance tracking
- Partner with Sales leadership to identify gaps to target and develop action plans
- Collaborate with Sales Enablement on process adoption, reporting usage, and sales best practices
- Provide operational support and ensure teams have the tools, data, and insights needed to execute
- Partner with Sales, Finance, Revenue Operations, and Sales Enablement across forecasting, reporting, and planning
- Ensure consistent data definitions and reporting methodologies
- Surface risks, inconsistencies, and data gaps, driving resolution and stakeholder accountability
- Report to the Lead Director, Sales Strategy & Operations
Requirements
What you’ll need- 6+ years of experience in Sales Operations, Revenue Operations, Strategy, or Sales Analytics
- Strong analytical skills with experience in forecasting, financial modeling, and pipeline management
- Advanced proficiency in Excel, PowerPoint, and CRM systems (e.g., Salesforce)
- 2+ years of leadership experience, directly managing a team member
- Demonstrated experience working closely with Sales leadership in a high-growth or complex environment
- Proven ability to translate data into strategic insights and actionable recommendations
- Exceptional cross-functional collaboration and communication skills
- Strong project management skills with a high level of operational rigor and attention to detail
- Bachelor’s degree or equivalent (HS Diploma and 4 years of experience) required
- Must work in the office of a Corporate Hub 2 days a week (Tuesday–Wednesday)
Benefits
Comp & perks- CVS Health bonus, commission or short-term incentive program
- Award target in the company’s equity award program
- Medical coverage
- Dental coverage
- Vision coverage
- Paid time off
- Retirement savings options
- Wellness programs
- Other resources based on eligibility