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Tech Stack
Tools & technologiesBigQueryTableau
About the role
Key responsibilities & impact- Own end-to-end and product analytics, including the data warehouse and data pipelines
- Implement unified tracking of marketing and funnel events across web and mobile apps
- Build attribution from channel, campaign and creative through registration, KYC, FTD and trading
- Build funnel reports showing conversion rates and drop-off by channel, country and product
- Identify onboarding, KYC, deposit and trading problems and test improvements with Product
- Analyze customer behavior, trading activity, deposits, withdrawals, product usage, segments and churn signals
- Monitor VIP clients and alert account managers to important activity changes
- Create a unified customer view across CFDs, crypto, prop trading, prediction markets and CXM Card
- Define and standardize core metrics including registration, KYC pass, FTD, active trader, CAC, ROAS, retention and LTV
- Build BI dashboards for Marketing, Product and Operations
- Lead paid acquisition strategy and budget allocation across Google, Meta, TikTok and mobile ad networks
- Plan and launch campaigns by product, country and language
- Review campaign performance and optimize budgets toward FTD conversion
- Integrate the warehouse, website, apps and trading back office with Zoho CRM
- Synchronize lead, deposit and status data between Zoho CRM and the warehouse
- Design Zoho routing rules by channel, region, country and language
- Build lead and client scoring for routing, prioritization, VIP status, retention and manager assignment
- Measure conversion by manager and team
- Build fraud detection for multi-accounting, bonus abuse, deposit-withdrawal cycling, chargebacks, device/IP anomalies and affiliate fraud
- Integrate Elliptic KYT wallet risk scores into the warehouse and Zoho CRM and route high-risk alerts to Compliance
- Agree risk thresholds and alert workflows with Compliance and Risk
- Run fraud dashboards tracking alerts, confirmed cases, prevented losses and false positives
- Manage traffic managers and analysts
- Collaborate with Product, Sales/Retention, Operations and Tech
- Report to the CMO on funnel performance and the analytics roadmap
Requirements
What you’ll need- Experience with data warehouses and data pipelines (for example BigQuery)
- Experience integrating data from ad platforms, mobile measurement partners, websites, mobile apps, trading platforms, payment providers and Zoho CRM
- Experience implementing web and mobile app event tracking under a unified event taxonomy
- Experience building end-to-end attribution through registration, KYC, first deposit (FTD) and trading
- Experience with funnel reporting and product analytics
- Experience analyzing trading activity, deposits, withdrawals, product usage, segmentation and churn signals
- Experience building BI dashboards using tools such as Looker Studio, Power BI or Tableau
- Experience leading paid acquisition across Google, Meta (Facebook and Instagram), TikTok and mobile ad networks
- Experience with conversion tracking and passing FTD and deposit events to advertising platforms
- Experience integrating data warehouses, websites, apps and trading back offices with Zoho CRM
- Experience designing CRM lead routing and lead/client scoring
- Experience with fraud detection, affiliate fraud and chargeback analysis
- Experience integrating KYT via Elliptic for crypto deposits and withdrawals
- Experience working with Compliance, Risk, Product, Sales/Retention, Operations and Tech teams
- Experience managing traffic managers and analysts
- Ability to work within UTC−1 to UTC+4