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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in B2B SaaS and AI product marketing, with a strong focus on go-to-market strategies, competitive analysis, and sales enablement. Proven ability to create impactful messaging and materials that drive measurable results in pipeline growth.
Highest-signal resume keywords
B2B SaaS MarketingGo-To-Market StrategySales EnablementAI Product MarketingCompetitive Analysis
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Product PositioningSales MessagingLaunch ManagementContent CreationAnalyst BriefingsPipeline MeasurementSolution BriefsWebinar DevelopmentObjection HandlingDemo Narratives
Soft Skills
Strong Writing SkillsPresentation SkillsCollaboration
Industry Keywords
Agentic AICX AssuranceConversational AINLUContact Center OperationsQATestingObservabilityMonitoring
About the role
Key responsibilities & impact- Own marketing for specific product lines, including positioning, sales messaging, launches, and competitive strategy
- Develop positioning and messaging for Agentic CX assurance
- Own go-to-market for agentic AI releases, including launch tiering, enablement, content, analyst and press briefings, and post-launch measurement against pipeline targets
- Track competitive vendors and provide sales guidance on Cyara’s strengths and limitations
- Build sales enablement materials, including pitches, discovery questions, objection handling, and demo narratives
- Participate in sales calls and improve messaging effectiveness
- Create solution briefs, analyst submissions, webinars, launch blogs, and conference sessions on agentic AI assurance, LLM risk, and AI governance in CX
- Collaborate daily with Product, Sales, Demand Gen, and Customer Success
Requirements
What you’ll need- 5+ years in B2B SaaS or AI product marketing
- Track record of shipping launches that moved pipeline, with measurable results
- Strong writing and presentation skills; samples required
- Comfort with technical buyers and technical product teams
- Experience selling to enterprise accounts through a sales-led motion with long cycles and multiple stakeholders
- AI-native or agentic AI startup experience (bonus)
- CX or contact center background, including conversational AI, NLU, or contact center operations (bonus)
- Experience in QA, testing, observability, or monitoring categories (bonus)
Benefits
Comp & perks- Competitive pay
- Comprehensive benefits
- Flexible work options
- Recognition programs
- Strong focus on employee well-being
