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CYBEX

Head of Sales and Marketing – Nordics

CYBEX

. Develop an overall go-to-market strategy and business plan to grow Home and Carriers in core juvenile sales channels across the Nordics .

Posted 11/9/2026full-timeRemote • FinlandLeadWebsite

Core Competencies

Role fit
Core Competencies

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Demonstrates strong business development expertise with a focus on product launches and category expansion, alongside proven leadership in managing sales and marketing teams. Capable of developing market growth strategies while ensuring compliance with local regulations and fostering long-term relationships with key accounts.

Highest-signal resume keywords
Business Development ExpertiseProduct Launch ExperienceKey Account ManagementFinancial AcumenLeadership in Sales and Marketing

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Market Growth StrategiesForecastingBudgetingPerformance TrackingSales Channel DevelopmentAnalytical SkillsStrategic ThinkingOperational Execution
Soft Skills
Negotiation SkillsCommunication SkillsStakeholder ManagementCoaching and Development
Certifications & Qualifications
Bachelor DegreeMaster Degree
Industry Keywords
Sales and MarketingComplianceNordic MarketJuvenile Sales ChannelsBrand AwarenessCategory Expansion

About the role

Key responsibilities & impact
  • Develop an overall go-to-market strategy and business plan to grow Home and Carriers in core juvenile sales channels across the Nordics
  • Lead, control, and direct business development activities in Home and Carriers
  • Drive product launches and establish new categories and sales channels
  • Establish, oversee, and execute sales and marketing activities to meet commercial objectives
  • Lead the Nordic Home and Carrier Sales and Marketing Team of five
  • Maximize sales growth, brand awareness, and brand visibility
  • Develop and maintain long-standing, profitable relationships with key accounts
  • Ensure employees receive training in skills, products, company knowledge, procedures, standards, and systems
  • Monitor and achieve agreed turnover targets and report regularly to the GM
  • Maintain Home & More sales and marketing forecasts and track the budget
  • Recommend special programs and initiatives to the global marketing team for the Nordic market
  • Ensure compliance with local laws and regulations

Requirements

What you’ll need
  • Strong business development expertise, including successful product launches and category expansion
  • Start-up mentality and ability to establish a brand in new categories in a highly competitive environment
  • Proven experience developing and executing market growth strategies
  • Strong leadership background managing Sales and Marketing teams
  • Experience in key account management and building long-term, profitable business relationships
  • Financial acumen with hands-on experience in forecasting, budgeting, and performance tracking
  • Ability to translate global strategy into effective local sales and marketing initiatives
  • Experience coaching, developing, and training teams
  • Strong analytical and strategic thinking skills with operational execution capability
  • Excellent negotiation, communication, and stakeholder management skills
  • Sound understanding of local legal and regulatory requirements and commitment to compliance
  • Fluency in English and minimum one Nordic language; multiple Nordic languages are an advantage
  • Bachelor or Master degree
  • Sales and marketing experience is an advantage

Benefits

Comp & perks
  • Competitive salary
  • Attractive annual leave
  • Discounts on CYBEX products
  • Opportunities for professional and individual growth
  • International working environment