VP of Marketing

Cyclops

. Own how Cyclops establishes itself as the leader in stablecoin solutions for payments companies .

Posted 10/11/2026full-timeRemote • United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and executing brand strategies within the payments industry, focusing on digital presence, SEO, and thought leadership. Proven ability to build relationships and drive brand measurement frameworks while executing hands-on strategies.

Highest-signal resume keywords

Payments Industry ExperienceDigital Brand StrategySEO/AIO ExpertiseEvent Strategy and ExecutionConsumer Psychology Understanding

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Brand Messaging DevelopmentThought Leadership StrategyPerformance TrackingCo-Branded Content DevelopmentAnalytics Execution

Soft Skills

Relationship BuildingHands-On ExecutionStrategic ThinkingRelentless Execution

Tools & Technologies

SEO ToolsAnalytics PlatformsContent Management Systems

Industry Keywords

Payments OrchestratorPayment Service Provider (PSP)Payments Conference CircuitB2B MarketingConsumer Trust

About the role

Key responsibilities & impact

Own how Cyclops establishes itself as the leader in stablecoin solutions for payments companies
Own and evolve brand messaging hierarchies, visual systems, tone of voice, and overall positioning
Develop thought leadership strategy, POVs, white papers, reports, bylines, and executive visibility
Own end-to-end presence at payments conferences worldwide
Build and defend the annual conference calendar
Grow digital brand presence through website brand expression, SEO strategy, and AIO/GEO positioning
Own the brand measurement framework, define success metrics, track performance, and report to leadership
Build relationships with payments analysts, journalists, and influencers
Develop co-branded content and activations with clients and partners
Report directly to Co-Founder Pat Duffy
Apply hands-on execution across brand, field marketing, digital presence, analytics, press relations, and partner marketing

Requirements

What you’ll need

Deep payments industry experience, having worked at a payments orchestrator, PSP, network, acquirer, or payments-first platform whose clients are payment companies
Deep familiarity with the payments conference circuit, including planning, staffing, and owning event strategy and execution
Strong grasp of digital brand and SEO/AIO in a B2B context
Understanding of how AI search is changing discoverability and strong strategies for improving visibility
Deep understanding of consumer psychology, including social proof, emotional triggers, trust, and authority
A network in payments
Hands-on execution alongside strategy
Ability to build a brand rather than merely oversee an existing one
Ability to work as a U.S. team member
Ability to roll up sleeves and demonstrate relentless execution

Benefits

Comp & perks

Medical coverage
Dental coverage
Vision coverage
Paid time off
Company holidays
Company-issued laptop
Technology accessories
Annual in-person full-team meetup
Other perks that support health, well-being, and life outside of work