Events & Campaign Marketing Specialist

CYPHER Learning

. Plan, coordinate, and execute in-person and virtual events, including vendor coordination, scheduling, timelines, event setup, promotion, execution, and post-event follow-up .

Posted 10/27/2026full-timeRemote • Texas • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in executing marketing programs and campaigns, with a strong focus on event management, demand generation, and performance analysis. Proficient in leveraging AI tools for content development and marketing optimization in a SaaS or B2B technology environment.

Highest-signal resume keywords

Event ManagementDemand GenerationMarketing AnalyticsEmail MarketingContent Development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing ProgramsCampaign ExecutionVendor CoordinationProject ManagementData AnalysisEmail MarketingSocial Media ManagementContent DevelopmentCustomer EngagementPerformance Evaluation

Soft Skills

Organizational SkillsCommunication SkillsCollaboration SkillsAdaptabilityAttention to Detail

Tools & Technologies

AI ToolsThird-Party Review PlatformsAnalyst Firm RelationshipsEmail Marketing PlatformsSocial Media Tools

Industry Keywords

SaaSB2B TechnologyLMSEdTechEducation Market

About the role

Key responsibilities & impact

Plan, coordinate, and execute in-person and virtual events, including vendor coordination, scheduling, timelines, event setup, promotion, execution, and post-event follow-up
Manage regional marketing programs, including third-party review platforms, analyst firm relationships, and media and promotional opportunities
Evaluate marketing opportunities and recommend activities based on regional priorities and business needs
Develop and execute demand-generation programs supporting pipeline generation, engagement, and growth across North America
Support content and social media programs aligned with marketing priorities and regional needs
Identify and secure customer participation in case studies, testimonials, and other customer advocacy initiatives
Support email nurture and other email marketing programs and recommend optimization based on performance results
Analyze marketing and program performance, identify trends, evaluate effectiveness, and recommend improvements
Collaborate with the global Marketing team and cross-functional partners to align and execute regional programs
Perform all other duties as assigned

Requirements

What you’ll need

3–5 years of experience in marketing
Hands-on experience executing marketing programs and campaigns
Experience supporting or managing marketing campaigns, events, email marketing, social media, content, and customer engagement initiatives
Hands-on experience managing event logistics for in-person and virtual events, including vendor coordination, scheduling, setup, execution, and post-event follow-up
Strong organizational and project management skills
Strong analytical skills with experience using marketing data and reporting to evaluate program performance and inform decisions
Excellent written and verbal communication skills, with strong attention to detail
Strong collaboration skills and ability to work effectively across teams in a global, fast-paced environment
Adaptability and comfort taking on new responsibilities, shifting priorities, and learning new tools and processes
Demonstrated experience using AI tools extensively in day-to-day marketing activities, including content development, campaign execution, research, reporting, and workflow optimization
Experience working in SaaS or B2B technology is preferred
Experience in the LMS, EdTech, or education market is a plus
Copywriting or content development experience is a plus

Benefits

Comp & perks

Competitive compensation package
Professional development opportunities
Supportive work culture
Flexible and accessible work practices
Diverse, international team environment
Remote-first work environment