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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in advertising copywriting with a strong command of the Portuguese language, capable of developing creative content across various media formats while managing multiple projects effectively.
Highest-signal resume keywords
Advertising CopywritingPortuguese Language ProficiencyCommunication StrategyCreative Concept DevelopmentOrganizational Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
CopywritingGrammarStorytellingContent DevelopmentProofreadingEditing
Soft Skills
ProactivityAutonomyFlexibility
Tools & Technologies
Mac Environment
Certifications & Qualifications
Bachelor’s Degree in AdvertisingBachelor’s Degree in Journalism
Industry Keywords
Advertising AgenciesReal Estate MarketHigh-End SegmentLuxury Segment
About the role
Key responsibilities & impact- Create concepts, copy and advertising text for campaigns and adaptations across different media and formats
- Contribute to the development of creative presentations alongside the art direction team and leadership
- Follow and collaborate on the creative rollout of campaigns, ensuring consistency of tone and language
- Suggest creative approaches that expand on original proposals
- Develop content for social media, scripts, emails, advertisements and corporate materials
- Research and study target audience behavior and clients’ markets
- Actively participate in brainstorming sessions, briefing meetings and internal presentations
Requirements
What you’ll need- At least 3 years of prior experience as an advertising copywriter
- Excellent command of the Portuguese language
- Flexibility to work across different tones of voice, from commercial to aspirational
- Bachelor’s degree in Advertising, Journalism or a related field
- Previous experience writing advertising copy at communications agencies
- Strong command of copywriting, grammar and storytelling
- Knowledge of communication strategy and planning
- Proactivity, autonomy and strong organizational skills to manage multiple projects
- Familiarity with the Mac environment
- Experience proofreading and editing copy is a plus
- Experience in the real estate market or familiarity with the high-end/luxury segment is a plus
- Experience at advertising agencies is a plus
Benefits
Comp & perks- Profit-Sharing Program (PLR)
- Transportation allowance
- Meal allowance
- Bradesco Health Insurance with special terms for you and your dependents
- Bradesco Dental Insurance
- Telemedicine with a variety of specialties
- Wellhub
- Totalpass
- Life Insurance
- Pet care partnership benefits
- Birthday day off
- Newborn assistance after childbirth
- Newborn benefits package with baby kit
- Extended marriage leave
- Extended paternity leave
- Psychological and social support channel (CuideCY)
- Fruit and coffee at the offices
- Vaccination campaign
- Quick massage at the offices
- Partnerships with sports courts (soccer and beach tennis)
- Payroll-deducted loan (subject to terms and conditions)
- Discounts at universities and language schools
- Discount on the purchase of your new home (subject to terms and conditions)