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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in digital marketing strategies, performance marketing, and lead generation, with advanced proficiency in tools such as Google Ads, GA4, and CRM systems. Capable of managing media budgets, analyzing campaign performance, and leading teams while effectively communicating insights to stakeholders.
Highest-signal resume keywords
Digital MarketingPerformance MarketingLead GenerationGoogle AdsGA4
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Media Budget ManagementData AnalysisA/B TestingSQLCopywriting
Soft Skills
CommunicationStakeholder ManagementAnalytical SkillsMentoringAutonomy
Tools & Technologies
Google WorkspaceLooker StudioZapierWhatsApp Business APIMarketing Automation
Certifications & Qualifications
Bachelor’s Degree in MarketingPostgraduate Degree or MBA
Industry Keywords
Real Estate MarketLead Generation for Complex SalesConversion APIsAudience TestingCreative Direction
Tech Stack
Tools & technologiesBigQuerySQL
About the role
Key responsibilities & impact- Serve as the primary point of contact with the commercial, sales, partner, and real estate development teams, translating business goals into digital marketing plans
- Manage advertising and media agencies, monitoring deadlines, quality, and delivery performance
- Plan, allocate, and control media budgets by development and campaign
- Define online media strategies across Google, Meta, TikTok, LinkedIn, and other channels
- Analyze end-to-end performance, from media and leads through visits and sales
- Prepare and present reports and executive presentations for leadership, committees, and the sales team
- Own the strategy and governance of landing pages, CRO, and A/B testing
- Structure the lead journey across CRM, content, and sales, defining engagement workflows, qualification criteria, and SLAs
- Lead the evolution of the WhatsApp and owned-channel strategy, including automation
- Ensure measurement quality through UTMs, GA4, pixels, conversion events, integrations, and dashboards
- Conduct creative, audience, offer, and landing-page tests and experiments, documenting learnings
- Support the development of junior and mid-level analysts
- Monitor trends and new technologies, including AI applied to marketing
Requirements
What you’ll need- Solid experience in digital marketing, with a focus on performance marketing and lead generation
- Bachelor’s degree in advertising, marketing, business administration, communications, or a related field
- Advanced proficiency in Google Ads, Meta Ads, and TikTok Ads
- Advanced proficiency in GA4, Looker Studio, UTMs, and funnel measurement
- Proven experience managing media budgets and agencies
- Advanced proficiency in Microsoft Office / Google Workspace, especially spreadsheets and presentations
- Strong analytical and data storytelling skills for different audiences, including executives
- Excellent communication, autonomy, and stakeholder management skills across different levels
- Experience in the real estate market or with lead generation for complex sales
- Experience with CRM and marketing automation
- Experience with Zapier, integrations, and conversion APIs
- Knowledge of SQL / BigQuery
- Experience with the WhatsApp Business API, chatbots, or AI agents
- Knowledge of copywriting and creative direction for performance campaigns
- Postgraduate degree or MBA in marketing, business, or data
- Previous experience mentoring or leading analysts
Benefits
Comp & perks- Profit-Sharing Bonus (PLR)
- Transportation Allowance
- Meal Voucher
- Bradesco Health Insurance with special conditions for you and your dependents
- Bradesco Dental Insurance
- Telemedicine with access to various specialties
- Wellhub
- TotalPass
- Life Insurance
- Pet Care Partnership
- Birthday Day Off
- Baby Assistance After Birth
- Newborn Benefit Basket with Baby Kit
- Extended Marriage Leave
- Extended Paternity Leave
- Psychological and Social Support Channel (CuideCY)
- Fruit and Coffee at the Offices
- Vaccination Campaign
- Quick Massage at the Offices
- Partnerships with Sports Courts (Soccer and Beach Tennis)
- Payroll-Deducted Loan (terms and conditions apply)
- Discounts at Universities and Language Schools
- Discount on the Purchase of Your New Property (terms and conditions apply)