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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in product marketing with a focus on developing positioning, messaging, and go-to-market strategies for B2B technology products. Proficient in creating partner enablement tools and conducting customer and competitive research to inform product management and marketing initiatives.
Highest-signal resume keywords
Product PositioningGo-To-Market StrategySales Enablement MaterialsCustomer ResearchProject Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Product MarketingMessaging DevelopmentMarket ResearchSales PlaybooksCompetitive AnalysisContent CreationPartner EnablementPricing StrategyCampaign ExecutionTechnical Writing
Soft Skills
Excellent CommunicationCollaborationPresentation SkillsIndependenceProblem Solving
Tools & Technologies
NetworkingCybersecurityUnified CommunicationsFirewallsSASESD-WANCloud-Managed ServicesWireless NetworkingManaged ServicesSubscription Offerings
Industry Keywords
B2B TechnologySMB MarketingMSPsMSSPsRecurring Revenue ModelsMRRARR
Tech Stack
Tools & technologiesCloudCyber SecurityFirewallsSwitching
About the role
Key responsibilities & impact- Develop clear, differentiated positioning and messaging connecting product capabilities to channel partners’ and customers’ needs
- Develop and execute go-to-market plans for product launches, enhancements, and solution offerings
- Create partner enablement tools to support opportunity identification, value communication, objection handling, and closing business
- Develop presentations, solution briefs, competitive battle cards, sales playbooks, FAQs, web content, customer stories, and demonstration narratives
- Research SMB buyers, partner business models, purchasing decisions, and customer challenges through research and direct engagement
- Monitor competitors and market developments and translate findings into positioning, content, and sales guidance
- Partner with Marketing on themes, offers, and content for customer and partner campaigns
- Contribute insight to pricing, packaging, bundling, and promotional decisions
- Bring customer, partner, and sales feedback to Product Management to inform roadmap priorities and improve market fit
- Track launch results, content adoption, partner engagement, and commercial outcomes to improve programs
- Collaborate with Product Management, Sales, and Marketing to bring solutions to market and strengthen Cytracom’s competitive position
Requirements
What you’ll need- 8+ years of overall product marketing experience, preferably in B2B technology
- Demonstrated ability to develop product positioning, messaging, go-to-market plans, and sales enablement materials
- Excellent writing and presentation skills, with the ability to explain technical concepts clearly to business buyers and channel partners
- Experience collaborating with product managers, sales teams, and marketing teams to execute launches and campaigns
- Ability to conduct customer and competitive research and turn insights into practical recommendations
- Strong project management skills and the ability to manage multiple priorities with appropriate independence
- Experience marketing to SMB customers through MSPs and MSSPs
- Bachelor’s degree at minimum
- Product marketing experience in networking, cybersecurity, and/or unified communications preferred
- Familiarity with firewalls, network security, secure connectivity, SASE, SD-WAN, switching, wireless networking, cloud-managed services, or unified communications preferred
- Understanding of recurring revenue models, subscription offerings, and managed services, including MRR and ARR preferred
- Experience developing partner-facing content, training, and campaigns preferred
Benefits
Comp & perks- Medical, dental, and vision insurance is available
- 401K
- Disability and Life insurance
- Paid vacations and holidays
- Flexible PTO policy
- Casual, laid-back work environment
- Free refreshments
- Standing desks