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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in driving digital marketing initiatives across various channels, including social media, email marketing, SEO, and SEM, while effectively managing content creation and optimization. Strong communication and organizational skills are essential for collaborating with cross-functional teams and managing multiple projects.
Highest-signal resume keywords
Digital Marketing StrategySEO Best PracticesCopywriting And EditingSocial Media MarketingEmail Marketing
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Digital MarketingSEOSEMPPC CampaignsContent CreationCopywritingCampaign AnalysisKPI TrackingContent OptimizationProject Management
Soft Skills
Excellent CommunicationCreative ThinkingOrganizational SkillsStrategic Thinking
Tools & Technologies
HubSpotSemRushWordPressCanvaAdobe Creative Suite
Industry Keywords
Digital Marketing FunnelSocial Media AdvertisingContent EffectivenessBranding GuidelinesEngagement Monitoring
Tech Stack
Tools & technologiesWordPress
About the role
Key responsibilities & impact- Drive digital marketing initiatives across all stages of the marketing funnel
- Develop and execute social media, email marketing, PPC, and social media advertising campaigns
- Optimize content for SEO and manage SEM strategies
- Track, analyze, and report campaign KPIs and content effectiveness
- Provide insights for campaign and content optimization
- Ensure content aligns with company voice, tone, and branding guidelines
- Write, edit, and proofread copy for websites, blogs, email newsletters, social media posts, and digital ads
- Collaborate with sales, design, and product teams on integrated marketing
- Create and schedule social media posts
- Monitor engagement and manage day-to-day social media activities
Requirements
What you’ll need- Bachelor’s degree in Business, Marketing, or a related field
- Senior High School applicants with 3 years of combined digital marketing, copywriting and content creation roles are welcome to apply
- Excellent oral and written communication in English
- Experience with social media marketing, email marketing, SEO, SEM, and paid advertising campaigns
- Strong digital marketing acumen across the marketing funnel
- Understanding of SEO best practices
- Strong copywriting and editing skills
- Ability to think creatively and strategically
- Excellent organizational skills and ability to manage multiple projects and deadlines
- Familiarity with digital marketing automation tools such as HubSpot and SemRush is a plus
- Familiarity with CMS platforms such as WordPress is a plus
- Familiarity with design tools such as Canva or Adobe Creative Suite is a plus
- Willingness to work remotely during the required shift: 12:30 PM–9:30 PM IST
Benefits
Comp & perks- Paid medical insurance with COVID-19 coverage right from the first day
- Up to 32 days of paid time off
- Monthly short leaves
- Marriage leaves
- Additional unpaid vacation leaves
- Annual salary increases with a predictable percentage increase based on performance review
- Annual year-end bonus
- Monthly performance-based bonuses
- Employee referral program earnings up to INR 20,000
- Free meal every Friday with an extra hour of break time
- Annual team-building activities
- Career development plans
- Casual wear in the office
- Flat organization with an open door policy
- Company-paid certifications and trainings