Digital Marketing Specialist

Daimler Truck AG

. Responsible for the Daimler Buses YouTube social media channel and management of influencer collaborations.

Posted 9/17/2026full-timeNeu-Ulm • GermanyMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in digital marketing, content creation, and social media management, with a strong focus on brand strategy and governance. Proficient in project management, budget control, and performance analysis in an international corporate environment.

Highest-signal resume keywords

Digital MarketingContent CreationSocial Media ManagementProject ManagementBrand Strategy

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing AutomationEditorial PlanningPerformance AnalysisGovernance ImplementationTrademark Law Understanding

Soft Skills

Organizational SkillsAnalytical SkillsCommunication Skills

Tools & Technologies

YouTubeNewsletter Marketing

Industry Keywords

International Corporate EnvironmentInfluencer CollaborationsOperational Channel Management

About the role

Key responsibilities & impact

Responsible for the Daimler Buses YouTube social media channel and management of influencer collaborations.
Manage and further develop Daimler Buses newsletter marketing, including governance for the markets.
Define and implement marketing automation campaigns.
Responsible for naming and IP processes at Daimler Buses.
Develop, implement, and enforce binding governance for naming products, services, and digital offerings.
Contribute to the development of the brand strategy, digital channels, and corporate marketing topics as part of the Corporate Marketing team.

Requirements

What you’ll need

University degree in Marketing, Communications, Journalism, or a comparable field.
Several years of hands-on, responsible experience in digital marketing, content creation, and social media.
Strong understanding of communications in an international corporate environment.
Experience managing and directing external service providers.
Experience in project management and budget control.
Editorial planning and implementation, including approval processes (e.g., licenses).
Responsibility for social media and newsletter channels, as well as operational channel management, including performance analysis and knowledge of current trends.
Sound understanding of trademark and brand law issues in practical application.
Excellent organizational, analytical, and communication skills.
Excellent written and spoken German and English.

Benefits

Comp & perks

Attractive compensation package
Company pension plan
Mobile and remote working
Flexible working models tailored to individual stages of life
Health and well-being programs
Individual professional development opportunities through our own Learning Academy and free access to LinkedIn Learning
A position of responsibility with plenty of scope for your own ideas in an international environment
The opportunity to work with a committed and professional team
Family-friendly working conditions and life-stage-conscious HR policies (berufundfamilie certified)