Marketing Communications Specialist

Daimler Truck AG

. Develop, implement and measure national and Dealer campaigns and marketing programmes .

Posted 10/22/2026full-timeMilton Keynes • United KingdomMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and implementing marketing campaigns, managing budgets, and analyzing data to drive brand awareness and sales objectives. Strong collaboration skills with the ability to influence stakeholders and adapt materials for specific markets are essential.

Highest-signal resume keywords

Campaign DevelopmentProject ManagementBudget ManagementData AnalysisStakeholder Engagement

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing StrategyCreative DevelopmentReportingKPI TrackingMarket Research

Soft Skills

CommunicationOrganizational SkillsRelationship BuildingInfluencing SkillsAdaptability

Tools & Technologies

ExcelPowerPointWord

Certifications & Qualifications

Degree in MarketingMarketing Qualification

Industry Keywords

Brand AwarenessDealer CampaignsMarketing CommunicationsMedia LandscapeBudget Reviews

About the role

Key responsibilities & impact

Develop, implement and measure national and Dealer campaigns and marketing programmes
Project manage, deliver and evaluate brand and product campaigns supporting sales and brand awareness objectives
Develop and implement UK-specific materials to supplement centrally produced assets
Collaborate with Product Management on segmentation and targeted communications
Create Dealer Localised Campaigns and Templates and provide campaign updates
Produce annual marketing plans with the Head of Marketing Communications
Record, measure and report marketing spend and conduct monthly budget reviews
Adapt international customer literature for the UK market
Support the Marketing Communications Strategy across the Marketing Team
Collaborate with Events, PR and Digital teams to align brand messaging
Develop proposals and research to increase brand awareness and market penetration
Manage relationships with supporting agencies and support agency briefings and performance reviews
Track KPIs, ROI and learnings for marketing activity
Provide regular updates on Dealer engagement, planning, compliance, sales and trends

Requirements

What you’ll need

Experience across creative development, production processes and wider marketing activities
Strong understanding of the marketing and media landscape
Ability to gather, analyse and interpret data
Strong project and budget management skills
Excellent analytical, reporting and communication abilities
Highly organised and able to prioritise a varied workload
Ability to influence stakeholders and build strong relationships
Advanced IT skills, particularly in Excel, PowerPoint and Word
Ability to work independently and use initiative
Ability to thrive in a fast-paced and changing environment
A degree, marketing qualification or equivalent relevant experience would be advantageous

Benefits

Comp & perks

Competitive salary
Discretionary bonus structure
Pension scheme
Private medical insurance
25 days’ annual leave plus public holidays
Hybrid working based out of the Head Office in Willen, Milton Keynes
Voluntary benefits
Employee Assistance Programme
Mental Health First Aiders
Training and knowledge to support professional growth