B2B Marketing Specialist – Product & Customer Value

. Strategically develop and maintain the website and digital touchpoints .

Posted 10/7/2026full-timeFrankfurt am Main • GermanyMid-LevelSeniorWebsite

Key responsibilities & impact

Strategically develop and maintain the website and digital touchpoints
Create target-group-specific landing pages for products, reports, and campaigns
Develop, implement, and manage digital marketing campaigns for products, studies, reports, and automotive insights
Analyze the performance of website and social media activities
Derive data-driven optimization measures
Translate the Dataforce product portfolio and complex analyses into clear customer benefits, value propositions, and marketing messages
Design, implement, and continuously optimize HubSpot workflows and customer journeys
Use AI tools for content creation, personalization, marketing automation, and more efficient marketing processes

What you’ll need

3–5 years of experience in B2B, product, or digital marketing, ideally in a technology- or data-driven environment
Ability to quickly understand complex products and topics and translate them into clear, target-group-specific messages
Practical experience with digital marketing channels and campaigns, including websites, landing pages, social media, and paid media
Experience with CRM and marketing automation systems, ideally HubSpot
Automotive and sales/business development experience is a plus
Confident, hands-on experience using AI tools
Excellent German and English skills
Independent, hands-on working style, combined with creativity, strong execution skills, and enthusiasm for collaborating with Marketing, Product, and Sales

Comp & perks

Hybrid work and predictable working hours
Corporate fitness program
Additional paid leave for special occasions such as moving house or getting married
Regular company and team events
Positive and appreciative working environment
Company pension plan, including an employer contribution