Senior Paid Media Manager

Datasite

. Own Sherpany’s paid media strategy across Google Search, LinkedIn, Display and retargeting .

Posted 10/2/2026full-timeRemote • United Kingdom, GermanySeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing and optimizing paid media campaigns across Google Ads and LinkedIn Ads, with a strong focus on budget management, performance analysis, and audience development. Proven ability to collaborate effectively with cross-functional teams to drive measurable commercial results in a B2B SaaS environment.

Highest-signal resume keywords

Google Ads ManagementLinkedIn Ads ManagementCampaign OptimizationBudget ManagementData Analysis

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Paid Media StrategyKeyword StrategyBidding StrategyConversion TrackingRetargetingAudience DevelopmentPerformance MonitoringCPL OptimizationROAS ManagementMulti-Channel Campaigns

Soft Skills

Strong CommunicationCollaboration SkillsData-Driven MindsetExperimental MindsetCuriosity

Tools & Technologies

Google SearchLinkedIn AdvertisingYouTube AdsMeta AdsLead Gen Forms

Industry Keywords

B2B SaaSTechnologyConsidered-Purchase EnvironmentPerformance ImprovementCommercial Results

About the role

Key responsibilities & impact

Own Sherpany’s paid media strategy across Google Search, LinkedIn, Display and retargeting
Plan, build and optimize paid media campaigns
Manage Google Search end-to-end, including keyword and bidding strategy, ad copy, landing page alignment, budget allocation and optimization
Lead LinkedIn advertising across Sponsored Content, Lead Gen Forms and other formats
Develop audience strategies and test messaging, creative and targeting
Build multi-channel retargeting strategies and manage audience sequencing, frequency and conversion
Identify opportunities to improve the channel mix and develop business cases for new platforms, formats and approaches
Monitor performance, identify trends and translate insights into actions
Manage budgets and optimize toward CPL, pipeline contribution and ROAS
Collaborate with Content, Design and the wider Marketing team on campaigns and creative

Requirements

What you’ll need

Strong hands-on experience managing Google Ads and LinkedIn Ads, including meaningful paid media budgets
Track record of improving performance and delivering measurable commercial results, ideally within B2B SaaS, technology or another considered-purchase environment
Strong knowledge of campaign structure, bidding strategies, audience development, conversion tracking and retargeting
Data-driven mindset and ability to analyze performance, identify patterns and optimize campaigns
Commercial approach focused on pipeline and return on investment
Strong budget management skills and confidence reallocating spend
Experimental mindset and curiosity about new channels, formats and approaches
Experience with YouTube or Meta Ads is a plus
Strong communication and collaboration skills, with ability to turn performance data into clear recommendations