Senior Digital Marketing Manager

DataVisor

. Build and own a content strategy establishing DataVisor as a thought leader in fraud, risk, and financial crime.

Posted 10/31/2026full-timeMountain View • California • United StatesSenior💰 $135,000 - $170,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B marketing with a focus on content strategy, SEO, and digital advertising to drive brand visibility and lead generation. Proficient in leveraging AI tools and analytics to optimize marketing efforts and measure business impact.

Highest-signal resume keywords

Content Strategy OwnershipTechnical SEO ExpertiseB2B Email Program ManagementGoogle Ads ManagementSocial Media Presence Growth

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content StrategyTechnical SEOEmail MarketingGoogle AdsBing AdsLinkedIn AdsDisplay AdvertisingAnalytics TrackingConversion OptimizationKeyword Planning

Soft Skills

CollaborationCreative EyeProject ManagementAnalytical ThinkingCommunication

Tools & Technologies

WebflowGA4Google Tag ManagerHubSpotMouseflowHotjarFigmaCanva

Industry Keywords

B2B MarketingSaaSFraud PreventionRisk ManagementFinancial CrimeAI SearchABM ProgramsFintech

About the role

Key responsibilities & impact

Build and own a content strategy establishing DataVisor as a thought leader in fraud, risk, and financial crime.
Run the editorial calendar, collaborate with subject matter experts, and maintain high content quality.
Plan distribution across search, email, paid, and social.
Optimize AI Search for fraud typologies using AEO/GEO and thought leadership content.
Track DataVisor's visibility and citations in AI search answers.
Own organic search strategy, including keyword and topic planning, on-page SEO, technical SEO, and organic traffic growth.
Build and manage presence on third-party sites such as G2, Reddit, and Quora.
Publish and update Webflow pages, including product and landing pages.
Improve website conversion, especially demo and contact paths.
Own newsletters, nurture, product and event announcements, and campaign email programs.
Manage deliverability, segmentation, list health, and email testing.
Plan, launch, and optimize Google Ads, Bing Ads, and LinkedIn Ads.
Create and launch display ads for awareness and outbound campaigns, including person-based platforms such as Influ2.
Manage targeting, creative testing, and attribution reporting.
Own DataVisor's company social presence, prioritizing LinkedIn.
Build consistent posting across thought leadership, content, events, and company news.
Grow reach and engagement with fraud, risk, and AML leaders.
Drive inbound pipeline, demo requests, and opportunities through digital channels.

Requirements

What you’ll need

7+ years in B2B marketing, ideally at an enterprise SaaS company with a long sales cycle.
Use AI tools every day for research, content, analysis, and operations.
Experience owning content strategy and tying content to business results.
Hands-on experience improving brand visibility in AI search answers (AEO/GEO).
Demonstrated increase in organic traffic and strong technical SEO knowledge.
Strong track record running email programs for B2B enterprise SaaS, including segmentation, nurture, deliverability, and testing.
Hands-on experience managing Google Ads, Bing Ads, and LinkedIn Ads for enterprise B2B audiences.
Strong experience creating and running display ads for awareness and outbound campaigns.
Experience growing a B2B brand's social presence, especially on LinkedIn.
Strong tracking and analytics skills: GA4, Google Tag Manager, UTMs, conversion tracking, and attribution in HubSpot.
Experience managing agencies and freelancers.
Measure work by pipeline rather than vanity metrics.
Experience working closely with designers and a good eye for creative across web, ads, and social.
Nice to have: B2B SaaS, fintech, or fraud-prevention technology experience; ABM programs; fintech, banking, fraud, risk, or compliance audiences; Webflow or another website builder; Mouseflow or Hotjar; Figma, Canva, or similar tools.

Benefits

Comp & perks

Comprehensive medical, dental, and vision insurance coverage.
401(k) retirement savings plan available.
Paid Discretionary Time off (unlimited) plus paid holidays.