Organic Growth & Discovery Lead – SEO, AEO

Dave

. Define the strategy and roadmap for organic discovery across search and AI answer engines .

Posted 10/8/2026full-timeRemote • United StatesSenior💰 $158,000 - $204,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in SEO, content marketing, and organic growth strategies, with a strong focus on technical discoverability and measurement of business outcomes. Proven ability to manage content portfolios, partnerships, and cross-functional initiatives in a consumer fintech environment.

Highest-signal resume keywords

SEO ExpertiseContent MarketingOrganic Growth StrategyTechnical SEOData Analysis

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

AEO OptimizationGEO OptimizationAI Search OptimizationContent ArchitectureKeyword ResearchIntent MappingData Analysis in GA4SQL ProficiencyContent WritingContent Editing

Soft Skills

Cross-Functional LeadershipCollaborationJudgment in Content Quality

Tools & Technologies

Search ConsoleSpreadsheetsChatGPTClaudePerplexityGemini

Industry Keywords

FintechB2C MarketingDigital PRApp Store OptimizationE-E-A-T

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Define the strategy and roadmap for organic discovery across search and AI answer engines
Own the forecast, budget, and reporting cadence for marketing leadership
Own the onsite content portfolio, including topical authority, content architecture, keyword and prompt research, intent mapping, editorial roadmap, and content briefs
Write and edit content to a publishable standard
Manage content refresh, consolidation, and pruning
Own offsite content and authority across forums, Reddit, and other third-party sources
Work with marketing partnerships and affiliate teams to earn placements, coverage, and citations
Own Dave’s visibility in ChatGPT, Claude, Perplexity, Gemini, and AI Overviews
Develop measurement for citations, share of voice, and accuracy
Partner with Product and Martech leads on technical discoverability work and tooling
Build business cases for technical and tooling priorities
Build reporting connecting organic and AI-sourced traffic to installs, new members, and acquisition-cost efficiency
Own trust signals including E-E-A-T, sourcing, author attribution, and factual accuracy
Keep organic practices aligned with fintech regulatory requirements and brand-safety standards
Shape the definition and measurement of organic discovery for a consumer fintech
Collaborate with brand, content, product, martech, analytics, partnerships, and compliance teams
Report to the Director, User Acquisition

Requirements

What you’ll need

8+ years of experience in SEO, content marketing, organic growth, or growth marketing
At least 2 years of hands-on experience with AEO, GEO, or AI search optimization
Track record of leading cross-functional initiatives for consumer products/B2C
Demonstrated success growing organic into an acquisition channel measured by business outcomes and cost efficiency
Experience building topical authority, mapping content to search and prompt intent, directing writers through briefs, and deciding what to consolidate or remove
Writing and editing judgment sufficient to maintain a publishable standard
Experience earning offsite placements, coverage, or citations through partnerships, affiliates, or digital PR
Current hands-on experience improving visibility in AI answer engines
Technical fluency sufficient to read site audits and understand how structure and performance affect discoverability
Ability to brief Product teams credibly on technical SEO needs
Ability to pull and interrogate data in GA4, Search Console, spreadsheets, or SQL
Fintech or financial services experience is a bonus
Experience with programmatic or templated content at scale is a bonus
Familiarity with organic strategies for app channels, including App Store Optimization, is a bonus
Must be permanently authorized to work in the United States without visa sponsorship

Benefits

Comp & perks

Equity
Flexible hours
Virtual-first work culture
Home office stipend
Premium Medical, Dental, and Vision Insurance plans
Generous paid parental and caregiver leave
401(k) savings plan with matching contributions
Financial advisor and financial wellness support
Flexible PTO
Generous company holidays, including Juneteenth and Winter Break
All-company in-person events once or twice a year
Virtual events throughout to connect with team members and leadership
Opportunity to learn and grow from fellow top talent