Content Marketing Manager

Daxko

. Develop and execute content marketing plans aligned with company goals and audience needs .

Posted 11/10/2026full-timeNoida • IndiaJuniorMid-LevelWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in content marketing strategy, video production, and SEO best practices to drive engagement and brand awareness. Proficient in leveraging generative AI tools and analytics to optimize content performance across multiple platforms.

Highest-signal resume keywords

Content Marketing StrategyVideo Production SkillsSEO Best PracticesGenerative AI ToolsAnalytical Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content CreationCopywritingStorytellingVideo EditingScriptingStoryboardingPerformance AnalysisContent OptimizationKeyword ResearchSocial Media Management

Soft Skills

Exceptional Communication SkillsOrganizational SkillsCollaborative MindsetProject Management SkillsAttention to Detail

Tools & Technologies

DescriptHiggsfieldSEO PlatformsContent Management SystemsSocial Media PlatformsCanvaAfter Effects

Certifications & Qualifications

Bachelor’s Degree in MarketingBachelor’s Degree in BusinessBachelor’s Degree in Journalism

Industry Keywords

Health IndustryWellness IndustryFitness IndustryContent MarketingBrand Awareness

About the role

Key responsibilities & impact

Develop and execute content marketing plans aligned with company goals and audience needs
Create and manage content across blog, website, email, and social media
Ensure content supports campaign goals and demand generation initiatives
Write and produce high-quality content for target audiences
Tailor content for customer segments and personas
Partner with product marketing, demand generation, and sales teams on campaigns
Plan, script, storyboard, and edit marketing videos including demos, explainers, customer stories, webinar recaps, and social clips
Use Descript and Higgsfield to create and edit video and audio into short clips
Review AI-generated and AI-edited content for accuracy, quality, brand fit, accessibility, and usage rights
Publish and distribute videos across YouTube, LinkedIn, Instagram, Facebook, TikTok, email, and the website
Optimize video titles, descriptions, thumbnails, and captions for discoverability
Conduct keyword research and apply SEO best practices
Build and execute content optimization plans to improve rankings and engagement
Track and analyze content and video performance across channels
Use metrics and insights to refine strategy, formats, length, and hooks
Identify opportunities to increase reach, conversions, and audience engagement
Collaborate with designers on graphics, infographics, and videos
Coordinate with product, customer success, and sales for screen recordings, expert interviews, and customer stories
Contribute to editorial calendar planning and ensure timely delivery
Align content with broader marketing campaigns
Keep up with marketing trends, tools, and technologies
Leverage generative AI to improve content development and performance
Test, evaluate, and recommend AI tools for video, audio, and image creation
Share AI learnings and best practices with the marketing team

Requirements

What you’ll need

Exceptional written and verbal communication skills with strong attention to grammar, clarity, and tone
Ability to translate insights and data into compelling content strategies
Strong analytical skills and comfort using metrics to evaluate and improve performance
Excellent organizational and project management skills with the ability to manage multiple deadlines
Collaborative mindset and ability to work effectively with cross-functional teams
Experience with marketing and content tools such as SEO platforms, content management systems, generative AI tools, and social media management platforms
Hands-on video production skills, including scripting, storyboarding, and editing
Working proficiency with Descript and Higgsfield for editing, captioning, prompt writing, iterating on outputs, judging AI-generated content, and repurposing video and audio
Bachelor’s degree in Marketing, Business, Journalism, or a related field - or equivalent experience
2–4 years of experience in content marketing, including content creation, strategy development, and performance analysis
Demonstrated success using content marketing to drive brand awareness, engagement, or lead generation
Strong working knowledge of SEO best practices and their application to content marketing
Hands-on experience producing and editing marketing videos from concept to publish
Demonstrated experience using generative AI tools to improve content creation
Experience creating social graphics aligned with brand standards
Strong copywriting and storytelling skills
Experience in the health, wellness, or fitness industry
Portfolio or samples of marketing video work
Experience with motion graphics or animation basics, such as Canva or After Effects
Experience with video SEO and managing short-form video for YouTube, LinkedIn, Instagram Reels, and TikTok

Benefits

Comp & perks

Hybrid work model
Leave entitlements
Recently introduced hospitalization/caregiving leaves
Paid parental leaves (Maternity, Paternity, & Adoption)
Group Health Insurance
Accidental Insurance
Tax-saving reimbursements
Provident Fund (PF)
Casual work environments
Company Events and Celebrations
Performance achievement awards
Referral bonus
Learning & Development opportunities