Patient Marketing Manager

Daymark Health

. Shape Daymark's patient acquisition and engagement strategy .

Posted 10/9/2026full-timeRemote • United StatesMid-LevelSenior💰 $115,000 - $140,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and executing multichannel marketing campaigns, utilizing marketing automation platforms and CRM tools to enhance patient acquisition and engagement. Strong writing skills for patient- and provider-facing content, combined with a solid understanding of compliance requirements in healthcare marketing.

Highest-signal resume keywords

Multichannel Campaign DevelopmentMarketing Automation PlatformsA/B Testing and OptimizationCRM Experience (Salesforce Preferred)HIPAA and TCPA Compliance Knowledge

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Campaign Performance AnalysisLifecycle Campaign BuildingSegmentation and PersonalizationData-Driven OptimizationIndependent Writing SkillsBasic HTML KnowledgePrint Collateral DevelopmentEmail MarketingSMS MarketingDirect Mail Campaigns

Soft Skills

Strong Project Management SkillsAbility to Work IndependentlyCollaboration Across TeamsAdaptability in Fast-Paced Environments

Tools & Technologies

Marketing Automation PlatformsCRM ToolsAI Tools for Content GenerationData Analysis Tools

Certifications & Qualifications

Bachelor’s Degree in Marketing, Communications, Business, or Related FieldBasic Life Support (BLS) Certification

Industry Keywords

Patient MarketingB2C MarketingDirect-to-Consumer MarketingHealthcare MarketingRegulated Industry Experience

About the role

Key responsibilities & impact

Shape Daymark's patient acquisition and engagement strategy
Develop and execute multichannel campaigns across print collateral, email, SMS, direct mail, out-of-home, and digital
Write patient- and provider-facing emails, brochures, landing pages, scripts, and collateral
Partner with the enrollment team with materials, messaging, and campaigns to convert prospective patients
Own the patient marketing calendar, including scheduling, building, and deploying campaigns
Use marketing automation platforms and CRM tools to deliver targeted, personalized communications
A/B test and optimize campaigns to improve enrollment and engagement
Monitor and analyze campaign performance to inform future activity
Use data-driven insights to tailor messaging throughout the prospective patient journey
Ensure patient and enrollment communications meet HIPAA, TCPA, and other consent requirements
Build repeatable processes and campaigns that measurably support new patient enrollment

Requirements

What you’ll need

Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent experience
4-7 years of progressive marketing experience, with B2C or direct-to-consumer work required
Portfolio of writing samples showing ability to write independently and on-brand
Hands-on experience building and deploying lifecycle campaigns in a marketing automation platform, including segmentation, personalization, and A/B testing
Experience running multichannel campaigns across email, SMS, direct mail, and print, with a track record of tying them to conversion or acquisition metrics
Comfort working in a CRM; Salesforce preferred
Working knowledge of HIPAA, TCPA, and CAN-SPAM compliance, or ability to learn quickly and partner with compliance
Strong project management skills and experience managing multiple workstreams and shipping on schedule
Experience using AI tools such as LLMs, content generation, and analysis tools
Strong independent writing skills for patient- and provider-facing content
Experience developing and executing campaigns across email, SMS, direct mail, print, digital, and ideally out-of-home
Fluency with marketing automation platforms and CRMs; basic HTML knowledge is a plus
A/B testing, performance analysis, and data-driven optimization skills
Ability to work independently in a dynamic, fast-paced, early-stage environment
Ability to collaborate across marketing, enrollment, clinical, and operations
Alignment with Daymark's mission; healthcare, patient marketing, or regulated-industry experience is a bonus
Patient-facing roles require Basic Life Support (BLS) certification and compliance with Daymark's Employee Vaccination and Testing policy by the start date