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Digital Marketing Specialist
DB Investing. Plan, launch, manage and optimize paid digital campaigns across Google Ads, Meta Ads, Facebook, Instagram and TikTok Ads .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing and optimizing paid digital campaigns across multiple platforms, including Google Ads and social media. Proficient in email marketing strategies, audience segmentation, and utilizing CRM tools to enhance customer engagement and conversion rates.
Highest-signal resume keywords
Paid Advertising Campaign ManagementEmail Marketing CampaignsCRM Automation ExperienceAudience SegmentationDigital Funnel Optimization
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Digital MarketingCampaign OptimizationCPC ManagementA/B TestingConversion Rate TrackingWhatsApp Messaging JourneysCost Per AcquisitionCustomer Acquisition CostEmail CopywritingBudget Management
Soft Skills
MultitaskingAnalytical ThinkingCommunication
Tools & Technologies
Google AdsMeta AdsFacebook AdsInstagram AdsTikTok AdsCRM ToolsWhatsApp Business
Industry Keywords
FintechForexCFDsIGamingDigital AcquisitionHigh-Volume Marketing
About the role
Key responsibilities & impact- Plan, launch, manage and optimize paid digital campaigns across Google Ads, Meta Ads, Facebook, Instagram and TikTok Ads
- Monitor and optimize CPC, CPL, cost per registration, CPA, first-time depositor cost, conversion rate, ROAS and customer acquisition cost
- Identify underperforming campaigns and reallocate budgets toward stronger audiences, creatives, geographies and channels
- Plan, build and execute email marketing campaigns across customer lifecycle stages
- Own audience segmentation, subject lines, email copy, templates, calls to action, scheduling, deliverability, A/B testing and campaign reporting
- Track email delivery rate, open rate, CTR, conversion, unsubscribe rate, deposit conversion and revenue generated
- Develop structured WhatsApp messaging journeys using approved WhatsApp Business platforms and CRM automation tools
- Help design and operate automated marketing workflows triggered by registration, KYC completion, deposits, trades, inactivity and withdrawals
- Turn marketing objectives into structured campaigns and own delivery from planning through execution and reporting
Requirements
What you’ll need- 2+ years of professional digital marketing experience
- Fluent in English and Spanish
- Strong experience managing paid advertising campaigns
- Strong experience with email marketing, SMS or messaging campaigns
- Experience with CRM or marketing automation
- Strong understanding of digital funnels
- Experience with audience segmentation and retargeting
- Experience working with campaign KPIs and budgets
- Ability to manage multiple campaigns simultaneously
- Ability to work hours aligned with the Malta time zone
- Experience in forex, CFDs, fintech, financial services, crypto, payments, iGaming or other high-volume digital acquisition businesses is a strong advantage
Benefits
Comp & perks- Fully remote position
- Remote work equipment requirement acknowledged in application questions (own computer and necessary equipment)
- Opportunity to work with an international, Malta-based team