CRM Specialist – B2B

DC Thomson

. Create CRM campaigns and automated journeys to drive engagement, subscriptions, and customer retention .

Posted 11/10/2026full-timeAberdeen • United KingdomMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in CRM campaign creation and automation, leveraging customer data for personalized communication and engagement. Proven ability to analyze performance metrics and optimize processes to enhance customer experience and retention.

Highest-signal resume keywords

HubSpot ExperienceB2B Customer Journey UnderstandingCustomer Engagement Programme DevelopmentAnalytical SkillsStakeholder Management

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

CRM Campaign CreationAudience SegmentationAutomated WorkflowsCustomer Data AnalysisLead Nurture Program DevelopmentOnboarding Programme ImprovementRetention Programme DevelopmentHTMLCSSJavaScript

Soft Skills

Problem-Solving SkillsPlanning SkillsOrganizational SkillsAttention to DetailCommunication Skills

Tools & Technologies

HubSpotLooker

Industry Keywords

SubscriptionMembershipPublishingBusiness InformationLead QualificationLead ScoringMarketing-to-Sales Handover

About the role

Key responsibilities & impact

Create CRM campaigns and automated journeys to drive engagement, subscriptions, and customer retention
Use customer data and insight to deliver relevant, personalised communications throughout the buying journey
Build and improve lead nurture, onboarding, and retention programmes
Partner with marketing and sales teams on pipeline development and conversion opportunities
Test and optimise messaging, content, timing, and targeting
Monitor CRM performance and identify growth and improvement opportunities
Turn campaign results and customer insights into actionable recommendations
Maintain high standards of CRM delivery, customer experience, and data quality
Support CRM capability development across Energy and subscription brands
Identify opportunities to improve processes, automation, and customer engagement

Requirements

What you’ll need

Hands-on experience using HubSpot for email campaigns, audience segmentation, and automated workflows
Strong understanding of B2B customer journeys and CRM-supported purchasing decisions
Experience building and improving customer nurture, onboarding, retention, or engagement programmes
Experience using customer and campaign data for decision-making and continuous improvement
Strong analytical and problem-solving skills
Excellent planning, organisational, and attention-to-detail skills
Strong communication and stakeholder management skills
Ability to manage multiple priorities while delivering a high-quality customer experience
Proactive approach to learning, collaboration, and continuous improvement
Desirable: experience in subscription, membership, publishing, or business information environments
Desirable: knowledge of lead qualification, lead scoring, or marketing-to-sales handover processes
Desirable: experience with HubSpot dashboards or Looker
Desirable: familiarity with HTML, CSS, JavaScript, or similar technologies

Benefits

Comp & perks

Opportunity to influence customer engagement with leading Energy products, including Energy Voice and E-FWD
Opportunity to shape customer journeys delivering measurable commercial results
Collaboration with experienced CRM, marketing, and sales colleagues
Professional development in marketing automation, customer engagement, and commercial growth
Opportunity to use data, insight, and testing to drive innovation and continuous improvement
Opportunity to contribute to trusted DC Thomson brands