CRM Specialist, B2C

DC Thomson

. Support the day-to-day management, maintenance, and improvement of CRM platforms and automated workflows .

Posted 11/11/2026full-timeAberdeen • United KingdomMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in CRM platform management, data quality governance, and customer journey optimization. Proficient in A/B testing, performance analysis, and leveraging insights to enhance customer engagement and operational efficiency.

Highest-signal resume keywords

CRM Platform ManagementA/B TestingData AnalysisCustomer Journey OptimizationEmail Marketing Fundamentals

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

CRM PlatformsSegmentationPersonalisationAutomationLifecycle MarketingEmail HTMLCSSAPIsWebhooksReporting Tools

Soft Skills

Analytical SkillsAttention to DetailCommunication SkillsRelationship-BuildingProactive Approach

Tools & Technologies

HubSpotIterableBrazeLookerCustomer Data PlatformsData Warehouses

Industry Keywords

CRM OperationsCustomer EngagementCampaign SetupPerformance ReportingData Governance

About the role

Key responsibilities & impact

Support the day-to-day management, maintenance, and improvement of CRM platforms and automated workflows
Identify opportunities to automate manual processes and improve the efficiency of CRM operations
Work with CRM, data, product, and platform teams to improve how customer data flows between systems
Experiment with new CRM features, tools, and functionality, and share recommendations for improvement
Support A/B testing and performance reporting to identify opportunities for optimisation
Help maintain CRM data quality, governance, documentation, and communication preferences
Support campaign setup, quality assurance, and delivery across email, push notifications, and in-app messaging
Contribute to the continuous improvement of customer journeys and engagement activity
Use insight and performance data to support decision-making and future activity
Help CRM platforms and processes scale with the evolving needs of the business
Report to the CRM Manager

Requirements

What you’ll need

Experience working with CRM platforms such as HubSpot, Iterable, Braze, or similar technologies
Understanding of segmentation, personalisation, automation, and lifecycle marketing
Experience managing customer journeys from build through to optimisation
Strong analytical skills with the ability to turn performance data into clear recommendations
Commercial awareness and a customer-focused approach
Understanding of email marketing fundamentals, including deliverability, spam compliance, bounces, and contact frequency
Experience using A/B testing to improve future activity and performance
Excellent attention to detail, communication, and relationship-building skills
A proactive, curious approach and the ability to work collaboratively with a range of stakeholders
An eagerness to learn, experiment with new tools, and develop technical CRM expertise
Understanding of how CRM platforms connect with customer data sources and third-party tools
Familiarity with customer data platforms, data warehouses, websites, apps, and related technologies
Understanding of APIs, webhooks, and automated data transfers
Knowledge of email HTML and CSS, including cross-client rendering
Working knowledge of programming fundamentals that support CRM implementations
Experience using reporting tools such as Looker

Benefits

Comp & perks

Develop your technical CRM knowledge and expertise
Collaborate with colleagues across CRM, product, data, and platform teams
Explore new CRM tools, features, and automation opportunities
Contribute to the continuous improvement of customer engagement platforms and processes
Help shape how customer journeys and CRM operations evolve as the business grows