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Lead Product Designer – UX/UI, Gamification, Puzzles
DC Thomson. Lead the UX and UI design of key areas of the Puzzler digital experience .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in UX/UI design for digital puzzles and mobile games, with a strong focus on user-centered design principles, gamification techniques, and accessibility standards. Proficient in creating scalable design systems and collaborating effectively with cross-functional teams to deliver engaging digital experiences.
Highest-signal resume keywords
UX/UI Design For Digital PuzzlesGamification PrinciplesScalable Design SystemsUser Research MethodologiesFigma Proficiency
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
User ResearchWireframingPrototypingUsability TestingInformation ArchitectureJourney MappingBehavioural DesignEngagement MechanicsAccessibility StandardsMobile-First Design
Soft Skills
Strong Communication SkillsPresentation SkillsCollaboration
Tools & Technologies
Figma
Industry Keywords
Digital ExperienceMobile GamesGamified Digital ExperiencesWhite-Label ProductsUser-Centered Design
About the role
Key responsibilities & impact- Lead the UX and UI design of key areas of the Puzzler digital experience
- Lead the design of modern, mobile-first digital puzzle experiences
- Create intuitive user journeys balancing simplicity, engagement and enjoyment
- Apply gamification principles and behavioural design techniques to encourage repeat play and customer engagement
- Conduct user research and translate insights into compelling product experiences
- Produce wireframes, prototypes, user flows and high-fidelity designs
- Develop scalable design systems supporting multiple puzzle formats and partner brands
- Collaborate closely with product, engineering and commercial stakeholders throughout delivery
- Champion accessibility and inclusive design best practice
- Redesign key elements of Puzzler's white-label digital offering and deliver modern user experiences aligned to the product vision
- Establish scalable and configurable design systems supporting multiple puzzle types and brands
- Enhance engagement through UX, visual design and gamification principles
Requirements
What you’ll need- Experience designing UX/UI for digital puzzles, mobile games, gaming products or highly gamified digital experiences
- Experience creating products that use engagement mechanics such as rewards, achievements, progression systems, personalisation or habit-forming user journeys
- Strong experience collaborating with developers throughout build, testing and delivery
- Experience creating or evolving scalable design systems
- A portfolio demonstrating impactful, user-centred digital product design
- Experience working on configurable or white-label products
- Experience supporting multiple brands, audiences or customer experiences from a common platform
- Expertise in UX methodologies, including user research, information architecture, journey mapping, wireframing, prototyping and usability testing
- Strong understanding of gamification, player motivation, engagement loops and behavioural design
- Knowledge of accessibility standards (WCAG) and inclusive design principles
- Proficiency with modern design tools such as Figma
- Strong communication and presentation skills, with the ability to explain design decisions to technical and non-technical audiences, including commercial teams and senior decision-makers across a white-label product environment