Senior Campaign Executive

DC Thomson

. Plan, build, manage and optimise LinkedIn campaigns, including audience targeting, campaign set-up, budget management, testing and performance optimisation .

Posted 11/11/2026full-timeSingapore • SingaporeSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in planning, managing, and optimizing LinkedIn campaigns, with strong analytical skills to assess performance and make data-driven recommendations. Proficient in digital marketing strategies, including SEO, paid search, and CRM automation.

Highest-signal resume keywords

LinkedIn Campaign ManagerGoogle AdsSEO PrinciplesMarketing AutomationCampaign Performance Analysis

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign OptimisationAudience TargetingBudget ManagementEmail MarketingLead NurturingSegmentationWorkflow ManagementData AnalysisPerformance ReportingBuyer Persona Research

Soft Skills

Strong Presentation SkillsCollaborationTime Management

Tools & Technologies

GA4Google Tag ManagerHubSpotGoogle Search ConsoleSEMrushAhrefsMeta Ads Manager

Industry Keywords

Digital MarketingCampaign KPIsIntegrated CampaignsContent MarketingOrganic Social Media

About the role

Key responsibilities & impact

Plan, build, manage and optimise LinkedIn campaigns, including audience targeting, campaign set-up, budget management, testing and performance optimisation
Work with the wider campaign team on strategic planning and execution of digital campaigns, focusing on LinkedIn, paid search and SEO/SEM
Support planning, execution and optimisation of CRM and marketing automation campaigns, including email marketing, lead nurturing, segmentation, workflow management and performance reporting
Monitor campaign performance across channels and identify opportunities to improve engagement, conversion and ROI
Use LinkedIn Campaign Manager, Google Ads, GA4 and Google Tag Manager to analyse and optimise campaign performance
Develop and present campaign performance reports with clear insights and actionable recommendations
Undertake audience, competitor and industry research to inform campaign strategy and targeting
Maintain accurate campaign plans and ensure client deliverables are completed on time and to standard
Deliver campaigns and client deliverables on time and within agreed budgets
Follow Fifth Ring systems, processes and quality standards
Manage workload across multiple campaigns and priorities
Provide campaign and digital marketing expertise to support business development when required
Provide timely updates to account and campaign teams
Collaborate with account services, creative and content colleagues across Fifth Ring
Share campaign learning, performance insight and digital best practice with colleagues

Requirements

What you’ll need

Strong hands-on experience using LinkedIn Campaign Manager to plan, build, manage and optimise paid campaigns
Experience with LinkedIn audience targeting, budget management, campaign optimisation and performance analysis
Ability to use campaign data to identify what is and is not working and make practical recommendations to improve performance
Hands-on experience planning, running and optimising paid search campaigns in Google Ads
Good understanding of SEO principles, keyword research and strategy, web traffic and search performance metrics
Working knowledge of GA4 and Google Tag Manager, including setting up tracking (tags, conversions, events) and using the data to assess campaign and website performance
Familiarity with Google Search Console, SEMrush or Ahrefs is a plus
Hands-on experience using a CRM platform such as HubSpot to support marketing campaigns
Experience with marketing automation, email marketing, lead nurturing, segmentation and workflow management
Experience working in digital marketing
Strong understanding of campaign KPIs and ability to translate performance data into actionable recommendations
Experience undertaking audience and buyer persona research
Eligible to work in Singapore
Experience managing integrated campaigns across multiple markets or territories
Experience with Meta Ads Manager
Knowledge of content marketing and organic social media
Strong presentation skills and confidence presenting campaign results to clients
Experience with database management and data quality