Senior Social Creative, Conversion Manager

DC Thomson

. Develop and deliver social-first creative strategies supporting audience growth, acquisition and subscription objectives .

Posted 10/3/2026full-timeRemote • United KingdomSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing high-performing social media campaigns, with a strong focus on short-form video production and data-driven content strategies. Collaborates effectively with cross-functional teams to enhance customer acquisition and optimize social performance.

Highest-signal resume keywords

Short-Form Video CreationSocial Media Campaign DevelopmentData Analysis and OptimizationContent Creation for Meta, TikTok, and YouTubeStakeholder Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Video ScriptingVideo ShootingVideo EditingContent StrategySocial Media AnalyticsCustomer AcquisitionDigital Marketing FunnelsCreative Campaign DevelopmentTesting and ExperimentationAudience Growth Strategies

Soft Skills

CreativityCuriosityCollaborationAdaptabilityCommunication

Industry Keywords

Social MediaContent MarketingAudience EngagementBrand StandardsEmerging Social Channels

About the role

Key responsibilities & impact

Develop and deliver social-first creative strategies supporting audience growth, acquisition and subscription objectives
Create platform-native content across Meta, TikTok, YouTube and emerging social channels
Own short-form video production from concept and scripting through filming, editing and publishing
Build creative campaigns bringing family history and historical storytelling to life for modern audiences
Run creative tests and experiments to improve paid and organic social performance
Use customer insight, analytics and market trends to inform content direction and optimise results
Work with Product, UX and Performance Marketing teams to improve social-to-subscription conversion journeys
Collaborate with creators, agencies and platform partners to extend reach and engagement
Explore responsible uses of AI and automation to improve workflow efficiency while maintaining quality and brand standards

Requirements

What you’ll need

Proven experience delivering high-performing social media and content campaigns
Strong expertise in short-form video creation, including scripting, shooting and editing
Experience developing content for Meta, TikTok and YouTube
Track record of improving paid and organic social performance through testing and optimisation
Strong analytical skills and confidence using data to guide decisions
Experience working across multiple stakeholders, managing priorities and delivering results
Understanding of customer acquisition, conversion and digital marketing funnels
Curiosity, creativity and willingness to experiment with new formats, technologies and ideas

Benefits

Comp & perks

Remote working flexibility
Collaborative team support
Opportunity to make a measurable impact on products used by millions of people worldwide