Senior Performance Media Analyst

Decathlon Brasil

. Plan, execute, and optimize paid media campaigns for the business units using Google Ads, Meta Ads, TikTok Ads, and affiliate channels .

Posted 9/22/2026full-timeSão Paulo • BrazilSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in planning and executing paid media campaigns across platforms like Google Ads, Meta Ads, and TikTok Ads, while leveraging SQL and analytics tools to drive user acquisition and optimize performance. Strong collaboration skills with a focus on enhancing customer experience and adapting strategies to local markets.

Highest-signal resume keywords

Paid Media Campaign ManagementSQL Data AnalysisMobile Measurement ToolsUser Acquisition StrategiesPerformance Media Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

SQLGoogle AdsMeta AdsTikTok AdsAnalytics ToolsMobile MeasurementData ManipulationBudget ManagementGoogle Merchant CenterVTEX

Soft Skills

TeamworkProactivityCreativityAccountabilityAdaptability

Tools & Technologies

AdjustAppsFlyerAmplitudeExcel

Industry Keywords

E-commerceRetailUser AcquisitionCustomer ExperienceSports Marketing

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Plan, execute, and optimize paid media campaigns for the business units using Google Ads, Meta Ads, TikTok Ads, and affiliate channels
Work with the media agency, ensuring best practices and supporting creative assets and communications
Develop and scale user acquisition strategies and drive the app’s ongoing growth
Use mobile measurement and analytics tools to analyze browsing behavior, map customer journeys, validate attribution, and identify growth levers
Track business KPIs, such as revenue by sport, margin, and sales, and cross-reference them with media analyses
Extract and manipulate data using SQL and databases to generate actionable insights
Manage media investments, including budgeting, accruals, and invoice tracking
Support performance-focused catalog integrations and processes, including Google Merchant Center and VTEX
Collaborate with the global team to deepen international strategies and adapt them to the Brazilian market
Work in synergy with the product, commercial, and merchandising teams to ensure the best customer experience

Requirements

What you’ll need

Bachelor’s degree in Advertising, Marketing, Business Administration, Engineering, or a related field
Intermediate knowledge of SQL and Excel
Experience in performance media, preferably in the retail/e-commerce sector, with a strong analytical mindset
Hands-on experience with app-focused campaigns
Proficiency with analytics and mobile measurement tools such as Adjust, AppsFlyer, and Amplitude
Advanced English proficiency, essential for regular collaboration with the global team
Practical knowledge of the VTEX platform and Google Merchant Center is a plus
Believe in the enjoyment and benefits of sports
Action-oriented and motivated by challenges
Passion for customer satisfaction
Value teamwork and collective achievement
Proactive and entrepreneurial spirit
Accountability and autonomy
Courage in decision-making
Creativity and adaptability in challenging situations

Benefits

Comp & perks

DecaPack: monthly compensation, transportation allowance, meal or food allowance, medical and dental insurance, Dra. Decah (nutrition and sports coaching, telepsychology, and telemedicine), life insurance, pharmacy allowance (Epharma), monthly bonus, and profit-sharing
Hybrid work: three days of remote work per week
Extended maternity leave of 180 days
Extended paternity leave of 20 days
Sports allowance (Gympass or TotalPass)
30% discount on Decathlon private-label products
Employee share ownership program
Private pension plan
Corporate university offering training and development programs