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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing go-to-market strategies, executing end-to-end marketing processes, and leveraging customer insights to drive product positioning and messaging. Strong analytical skills and experience in cross-functional collaboration are essential for optimizing campaigns and enhancing customer sentiment.
Highest-signal resume keywords
Go-To-Market Strategy DevelopmentMarket Research ExperienceCross-Functional CollaborationCustomer Insights AnalysisDirect-To-Consumer Product Marketing
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign DeliveryValue Proposition DevelopmentAudience SegmentationAnalytical RigorCompetitive Landscape Analysis
Soft Skills
Strong Communication SkillsCuriosityResults DrivenEntrepreneurial Mindset
Tools & Technologies
CRMWeb AnalyticsCustomer Service Channels
Industry Keywords
Two-Sided MarketplaceMillennial InsightsGen Z Insights
About the role
Key responsibilities & impact- Develop and deliver go-to-market strategies for new features in partnership with Product, Design, User Research, Insights, CX and Marketing
- Partner with Product to inform the product roadmap through research plans, customer insights and competitive landscape analysis
- Execute the end-to-end go-to-market process, including target audience identification, value proposition development, narrative definition and campaign delivery
- Develop positioning and messaging for audience segments
- Run experiments, test hypotheses and apply analytical rigour to campaigns
- Identify opportunities to grow and differentiate Depop by connecting market, product and audience needs
- Drive consistent messaging across in-app, web, CRM and customer service channels
- Execute strategies to improve customer sentiment and feedback and generate positive reviews
- Collaborate with Product, Marketing, Strategy and Operations, Corporate Communications and PR, Seller Growth, CRM, Inventory and Merchandising, Design and UX Research
Requirements
What you’ll need- Curious with an entrepreneurial mindset
- Ideally strong direct-to-consumer product marketing experience in a tech company
- Ability to interpret and analyse information to make informed decisions
- Strong communication skills; ability to articulate and convey ideas clearly to internal and external audiences
- Results and outcomes driven, with demonstrated experience working cross-functionally to deliver on plans
- Previous experience working in a two-sided marketplace business (nice to have)
- Insight into Millennial and Gen Z behaviours and attitudes (nice to have)
- Market research experience (a plus)
Benefits
Comp & perks- PMI and cash plan healthcare access with Bupa
- Subsidised counselling and coaching with Self Space
- Cycle to Work scheme with options from Evans or the Green Commute Initiative
- Employee Assistance Programme (EAP) for 24/7 confidential support
- Mental Health First Aiders across the business for support and signposting
- 25 days of annual leave with the option to carry over up to 5 days
- Up to 2 days of additional paid leave per year for volunteering
- Fully paid 4-week sabbatical after completion of 5 years of consecutive service with Depop
- Flexible Working: MyMode hybrid-working model with Flex, Office-Based, and Remote options (role-dependent)
- All offices are dog-friendly
- 20 weeks of paid parental leave for full-time regular birth parents
- 12 weeks of paid parental leave for full-time regular non-birth parents
- IVF leave, shared parental leave, and paid emergency parent/carer leave
- Twice-yearly development chats and yearly performance reviews
- Learning budget
- Company-wide training workshops, materials and resources
- Life Insurance (financial compensation of 3x your salary)
- Pension matching up to 6% of full base salary with Aviva
- In-office Depop Shop and packing station with free delivery
- Gifts and rewards for special milestones