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Marketing Data Analyst
Desjardins. Provide marketing teams with advisory services to identify relevant targets and optimize activities based on data, analytics, and performance metrics .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in data valorization and performance measurement for marketing activities, utilizing tools such as SAS or SQL to analyze and interpret data effectively. Strong communication skills are essential for interacting with stakeholders and influencing decision-making.
Highest-signal resume keywords
Data ValorizationSAS ProficiencySQL ProficiencyData Visualization Tool ProficiencyPerformance Measurement
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Data AnalysisPerformance MetricsData ExtractionDocumentation WritingDatabase Structures
Soft Skills
Stakeholder InteractionDecision-Making Influence
Tools & Technologies
SASSQLData Visualization Tool
Industry Keywords
Relationship MarketingDigital CampaignsMarketing ResearchData Analytics
Tech Stack
Tools & technologiesSQL
About the role
Key responsibilities & impact- Provide marketing teams with advisory services to identify relevant targets and optimize activities based on data, analytics, and performance metrics
- Secure targeting and performance measurement operations for relationship marketing, digital campaigns, and marketing research activities
- Target and orchestrate Desjardins Group’s relationship and digital marketing activities for all types of communications
- Measure the performance of relationship marketing activities and digital campaigns using various analyses and share the results
- Collect, valorize, extract, describe, analyze, and interpret data from different channels
- Serve as a data use specialist advisor for practitioners and a resource person for marketing teams
- Interact with stakeholders to understand and communicate issues and influence decision-making
Requirements
What you’ll need- Bachelor's degree in a related field
- A minimum of two years of relevant experience in data valorization
- Other combinations of qualifications and relevant experience may be considered
- Knowledge of French is required
- Proficiency with database structures
- Proficiency with SAS or SQL
- Proficiency in resolving data extraction and valorization issues
- Proficiency in writing documentation
- Proficiency with a data visualization tool
Benefits
Comp & perks- Competitive salary and annual bonus
- 4 weeks of flexible vacation starting in the first year
- Defined benefit pension plan that provides predictable, stable income throughout retirement
- Group insurance including telemedicine
- Reimbursement of health and wellness expenses
- Reimbursement of telework equipment