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Senior Advisor, Public Affairs
Desjardins. Lead the development, implementation and evolution of Desjardins' thought leadership platform outside of Quebec .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing strategic communications initiatives, media relations, and thought leadership positioning. Proficient in crafting compelling content and managing public perception within the Canadian financial market.
Highest-signal resume keywords
Thought Leadership DevelopmentMedia RelationsStrategic Communications PlanningProject ManagementContent Creation
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Communications StrategyPublic RelationsContent DevelopmentEditingProofreadingSpeech PreparationPerformance MeasurementData AnalysisCorporate Narrative DevelopmentExecutive Positioning
Soft Skills
Action OrientedCustomer FocusStrategic MindsetNimble LearningDrive Results
Certifications & Qualifications
Bachelor's Degree in CommunicationsBachelor's Degree in Public RelationsBachelor's Degree in MarketingBachelor's Degree in Journalism
Industry Keywords
Canadian Financial MarketEconomic IssuesSocio-Economic IssuesReputation ManagementCross-Functional CollaborationExecutive CommunicationPublic Perception ManagementMedia CoverageCommunications FrameworksStakeholder Engagement
About the role
Key responsibilities & impact- Lead the development, implementation and evolution of Desjardins' thought leadership platform outside of Quebec
- Identify strategic themes, establish governance and processes, partner with subject matter experts and executives to develop original content, coordinate cross-functional contributors, and measure performance
- Develop and maintain relationships with key media contacts to pitch stories and secure media coverage
- Position Desjardins executives and subject matter experts as trusted voices on economic, financial and socio-economic issues
- Develop and execute communications plans aligned with company goals and supporting different divisions
- Tailor strategies, tactics, messages and audiences to deliver impactful communications
- Write and edit press releases, articles and other public relations content
- Advise executives and communicators, including on reputation management
- Pitch and present recommendations to management and executive councils
- Develop proactive communications initiatives using earned and paid strategies
- Evaluate PR activities, collect data, benchmark results and measure communications impact
- Report findings and provide data-driven recommendations
- Provide insights and recommendations based on trends, the Canadian financial market and the economy
Requirements
What you’ll need- Bachelor's degree in communications, public relations, marketing, journalism or in a related field
- A minimum of seven years of relevant experience
- Other combinations of qualifications and relevant experience may be considered
- Experience developing or leading thought leadership, executive positioning, expert profiling, or corporate narrative initiatives
- Experience building communications programs, frameworks or processes from concept through implementation
- Experience collaborating with senior leaders and subject matter experts to translate complex business issues into compelling external content and communications opportunities
- Experience in media relations
- Experience as a spokesperson
- Experience in project management
- Experience in strategizing, planning, and executing communications initiatives
- Experience in addressing PR issues to manage public perception
- Experience in preparing speeches and training spokespeople
- Experience creating content for multiple platforms (e.g., social media, blogs, newsletters)
- Expert proficiency in English, both oral and written
- Advanced knowledge editing and proofreading
- Advanced intermediate knowledge of the Canadian financial market and a sound understanding of the economy
- Action oriented, Ambiguity, Complexity, Customer Focus, Differences, Drive results, Nimble learning, Strategic mindset
Benefits
Comp & perks- Competitive salary and annual bonus
- 4 weeks of flexible vacation starting in the first year
- Defined benefit pension plan that provides predictable, stable income throughout retirement
- Group insurance including telemedicine
- Reimbursement of health and wellness expenses and telework equipment