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Senior Director, Marketing Web Product, UX, Digital Experience
DeVry University. Define and lead DeVry University’s digital experience strategy across web product management, UX, SEO, AI-powered discovery optimization, and conversion performance .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in digital experience strategy, encompassing web product management, UX optimization, SEO, and AI-driven discovery. Proven ability to lead high-performing teams and deliver measurable business outcomes through innovative digital solutions.
Highest-signal resume keywords
Digital Product LeadershipWebsite StrategyTechnical SEO Best PracticesCMS Platforms ExperienceStakeholder Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
UX OptimizationSEOConversion OptimizationDigital Experience TransformationAudience-First Digital ExperiencesData-Driven MindsetBehavioral OptimizationAI OptimizationGenerative Engine OptimizationWebsite Modernization
Soft Skills
Project LeadershipCommunication SkillsExecutive Presentation SkillsProblem-Solving CapabilitiesTeam Development
Tools & Technologies
Adobe Experience ManagerDrupalGoogle AnalyticsSEO PlatformsTesting Tools
Industry Keywords
Higher EducationDigital Experience OptimizationLead GenerationAcquisition MarketingADA Compliance
Tech Stack
Tools & technologiesAEMDrupal
About the role
Key responsibilities & impact- Define and lead DeVry University’s digital experience strategy across web product management, UX, SEO, AI-powered discovery optimization, and conversion performance
- Own the vision, roadmap, innovation strategy, and business outcomes for DeVry.edu
- Lead digital experience transformation informed by audience insights, competitive analysis, AI search trends, and modern web best practices
- Lead strategic improvements across web product, UX, SEO, AI discoverability, and digital engagement
- Influence Marketing, IT, Enrollment, Analytics, Academic, Brand, and Content stakeholders to align priorities and deliver measurable outcomes
- Build and develop a high-performing team culture
- Define and execute the website product strategy and roadmap focused on engagement, discoverability, usability, and enrollment growth
- Lead website modernization, navigation, information architecture, landing pages, mobile experiences, conversion pathways, experimentation, CRO, A/B testing, multivariate testing, and personalization
- Develop business cases, prioritization frameworks, roadmap reporting, and executive-level performance visibility
- Lead SEO, AIO, GEO, AI-discovery, organic visibility, search ranking, traffic quality, and conversion strategies
- Advance technical SEO including structured data/schema markup, site speed, crawlability/indexation, internal linking, semantic content architecture, and accessibility
- Partner with content teams on Google EEAT, helpful content, search intent, and AI discoverability
- Lead agency relationships supporting SEO, UX research, analytics, accessibility, and digital optimization
- Lead UX improvements in navigation, mobile-first experiences, accessibility, content discoverability, engagement flows, and conversion pathways
- Ensure ADA compliance, responsive design, accessibility, and performance optimization
- Own CMS strategy, digital experience platform evolution, and integrations across analytics, personalization, and optimization technologies
- Define KPIs, dashboards, forecasts, and reporting tied to traffic quality, engagement, conversion, and enrollment outcomes
- Evaluate and implement emerging technologies and AI capabilities while driving rigorous measurement and continuous optimization
Requirements
What you’ll need- 10+ years of experience in digital product leadership across web, UX, SEO, digital experience optimization, lead generation, and acquisition marketing
- Bachelor’s degree in marketing, business, computer science, digital media, or related field
- Demonstrated expertise in website strategy, UX optimization, SEO, conversion optimization, and digital experience transformation
- Experience with highly regulated industries – EDU preferred
- Strong understanding of evolving search behaviors, AI-driven discovery, generative search experiences, AI optimization (AIO), and Generative Engine Optimization (GEO)
- Demonstrated mastery of technical and content SEO best practices, including Google EEAT guidance, structured content, semantic search, and organic growth strategies
- Experience leading website modernization initiatives and developing audience-first digital experiences that drive measurable business impact
- Strong understanding of customer journeys, personalization strategies, and behavioral optimization in digital environments
- Hands-on experience with CMS platforms such as Adobe Experience Manager, Drupal, or similar; Google Analytics; SEO platforms; testing tools; and modern web technologies
- Data-driven mindset with strong analytical, experimentation, and problem-solving capabilities
- Excellent project leadership and stakeholder management skills
- Strong communication and executive presentation skills
- Experience leading and developing high-performing teams in fast-paced, performance-oriented environments
- Demonstrated ability to deliver high-quality work on time and within budget