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Dex

Content Marketing Lead

Dex

. Own Dex’s website, social, email, events programme and blog channels .

Posted 11/11/2026full-timeLondon • United KingdomSeniorWebsite

Core Competencies

Role fit
Core Competencies

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Demonstrates expertise in content creation and distribution, with a strong focus on SEO and audience engagement. Proficient in utilizing AI tools for content development while maintaining brand voice and editorial standards.

Highest-signal resume keywords
Content Strategy DevelopmentSEO KnowledgeAI Tool ProficiencyTechnical Writing ExperienceEvent Content Creation

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Content WritingSEO OptimizationCopywritingContent DistributionPerformance TrackingAudience EngagementEditorial JudgementContent FormattingEmail Campaign ManagementPortfolio Development
Soft Skills
Proactive CommunicationIndependent WorkCollaborationCreativityAdaptability
Tools & Technologies
AI ToolsContent Management SystemsSocial Media PlatformsEmail Marketing SoftwareAnalytics Tools
Industry Keywords
Technical AudienceContent MarketingStart-Up ExperienceEvent MarketingCommunity Engagement

About the role

Key responsibilities & impact
  • Own Dex’s website, social, email, events programme and blog channels
  • Manage the publishing calendar and decide what runs, when and in what order
  • Write LinkedIn and X posts, campaign and event emails, landing pages, product and lifecycle copy, event pages and follow-ups, articles and explainers
  • Plan content distribution based on where audiences discover, consume and share content
  • Write content according to GEO and SEO specifications, including answer-first structure, extractable formatting, internal linking and author entity pages
  • Create copy and collateral for events before, during and after each event
  • Develop follow-up sequences that convert event attendance into outcomes
  • Track performance and report on key metrics across the blog and organic social channels
  • Use AI for research, outlining, structuring, first drafts, repurposing and quality checks while maintaining Dex’s voice
  • Own and maintain Dex’s tone of voice in public content
  • Collaborate with Marketing, Growth, Design and Product
  • Influence the existing content strategy while primarily executing it
  • Participate in video calls, hiring-manager interviews, a practical task and an onsite interview loop

Requirements

What you’ll need
  • 4+ years writing in-house or at an agency
  • Ideally experience writing for a technical or developer audience
  • Ideally experience in a start-up where you built the process as well as the output
  • Genuine range across formats and lengths, evidenced by a portfolio of published work
  • A real view on content distribution and audience discovery, consumption and sharing
  • Working knowledge of SEO and how AI search surfaces content
  • Fluency with AI tools across research, outlining and iteration
  • Commercial literacy and ability to connect content to outcomes
  • Editorial judgement and ability to improve on a rough brief independently
  • Proactive communication and ability to work without supervision
  • Any technical background (nice to have)
  • Experience running a newsletter, blog or publication (nice to have)
  • Experience marketing to engineers, developers or similar audiences (nice to have)
  • Experience creating content for events and communities (nice to have)
  • Basic design or motion skills (nice to have)

Benefits

Comp & perks
  • Above market salary
  • Significant equity
  • Full private healthcare & dental
  • Fertility benefits & enhanced parental support
  • Gym membership & wellness benefits
  • Claude tokens
  • Regular socials, offsites and an annual trip
  • MacBook Pro + team kit
  • “Whatever you need” approach to tools and support