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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in customer/account management within the CPG and Beverage Alcohol sectors, with a strong focus on strategic development, execution of annual operating plans, and performance analysis using data-driven insights. Proven ability to lead cross-functional teams and manage complex relationships with key customers and distributor partners.
Highest-signal resume keywords
Customer/Account ManagementCommercial AcumenFact-Based SellingCross-Functional Team LeadershipData Analysis
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
BudgetingNegotiationROI ManagementPerformance TrackingMarket Analysis
Soft Skills
Exceptional CommunicationInfluencing SkillsStakeholder Alignment
Tools & Technologies
NielsenIRICircana
Certifications & Qualifications
Bachelor's DegreeMBA Preferred
Industry Keywords
CPGBeverage Alcohol3-Tier Sales EnvironmentTrade Spend ManagementJoint Business Plans
About the role
Key responsibilities & impact- Lead the strategic development, selling, and execution of Diageo’s Spirits portfolio across assigned regional and national grocery customers
- Develop and execute Annual Operating Plans for assigned accounts
- Build and maintain relationships across buying, merchandising, marketing, operations, and executive customer teams
- Lead development and sell-in of quarterly programming, assortment reviews, and innovation launches
- Drive value creation through price mix optimization, promotion, and visibility
- Assess risks and opportunities and take corrective actions
- Coordinate sales, shopper marketing, category development, eCommerce, insights, and business development teams
- Collaborate with distributor key account personnel and Diageo Chain Development Directors
- Partner with finance to manage and optimize A&P and trade spend
- Deliver volume, net revenue, price mix, market share, distribution, and ROI metrics
- Track and analyze performance using internal and syndicated data sources, including IRI, Nielsen, and Circana
- Lead monthly Business Performance Management reviews and quarterly business assessments
- Present results and strategic recommendations to internal stakeholders and senior leadership
- Execute customer-specific joint business plans, innovation launches, programming, budgets, and promotional investments
- Develop relationships with key customers and distributor partners and provide cross-functional performance reporting
Requirements
What you’ll need- Bachelor’s degree required
- MBA or equivalent business experience preferred
- 5+ years of experience in customer/account management within CPG, Beverage Alcohol, or a 3-tier sales environment
- Proven success in developing customer strategies, delivering results, and managing complex accounts
- Strong commercial acumen with budgeting, negotiation, and ROI management skills
- High proficiency in fact-based selling using data and insights, such as Nielsen, IRI, and customer loyalty data
- Exceptional communication and influencing skills
- Ability to align multiple internal and external stakeholders
- Ability to lead cross-functional teams and manage distributor collaboration across Open, Control, and Franchise states
- Comfortable with moderate to heavy travel (30–40%) for market visits, customer meetings, and program execution oversight
Benefits
Comp & perks- Flexibility to support wellbeing and balance priorities
- Competitive Rewards and Benefits package
- Healthcare benefits
- Retirement benefits
- Short-term and long-term disability coverage
- Basic life insurance
- Wellness benefits
- Industry-leading parental leave
- Annual incentive payment eligibility
- Stock awards eligibility