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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in leading regional media planning and activation, with a strong focus on data-driven strategies, media effectiveness, and compliance with marketing standards. Proven ability to manage significant media investments and drive transformation through digital innovation and cross-functional collaboration.
Highest-signal resume keywords
Media PlanningDigital MarketingAI-Enabled SolutionsMedia EffectivenessRetail Media Strategy
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Media ActivationProgrammatic AdvertisingAudience StrategyMeasurement FrameworksInvestment OptimizationData-Driven Decision-MakingMedia Technology PlatformsDigital InnovationCross-Market CollaborationROI Improvement
Soft Skills
LeadershipCollaborationStakeholder ManagementAgency Performance ManagementStrategic Thinking
Tools & Technologies
DMAF StandardsAI-Enabled Planning ToolsMedia Performance Monitoring ToolsDigital Ecosystems
Industry Keywords
Brand SafetyData PrivacyTrusted MarketplaceConnected ReachFull-Funnel Media Planning
About the role
Key responsibilities & impact- Lead end-to-end regional media planning, activation and optimisation for the category
- Develop and deploy integrated regional media plans across Paid Media, Retail Media, Social and Creator channels
- Lead cross-market alignment on Connected Reach execution
- Translate global media frameworks and category priorities into actionable regional plans
- Oversee integrated full-funnel media plan execution and optimise investment for reach, effectiveness and ROI
- Drive media efficiency and productivity through investment allocation, optimisation frameworks and DMAF standards and tools
- Monitor and optimise regional media performance against KPIs
- Accelerate data-driven audience strategies and scale AI-enabled planning, buying and optimisation solutions
- Lead regional test-and-learn experimentation
- Co-lead Retail Media strategy and integrate retail media into broader media plans
- Ensure compliance with the Diageo Marketing Code, Trusted Marketplace, data privacy and brand safety standards
- Lead cross-functional stakeholders, global and in-market teams, and agency partners
- Integrate Connected Reach plans into go-to-market strategies
- Challenge and elevate agency and partner performance
- Collaborate with the Scaled Reach team and wider regional hub
- Deliver media’s contribution to category growth, including revenue uplift, ROI improvement, media efficiency and share of market gains
Requirements
What you’ll need- 8+ years’ experience in media planning, activation, digital marketing, or media agency leadership, with a proven track record across multiple markets
- Strong experience managing significant media investments and delivering measurable improvements in media effectiveness, ROI and business performance
- Proven success driving media transformation through digital innovation, automation, AI-enabled solutions and cross-functional collaboration
- Experience operating within complex, matrixed, multi-market environments with varying levels of media maturity
- Demonstrated ability to lead and challenge agencies and partners to deliver high-performance outcomes
- Deep expertise across Paid Media, Programmatic, Social, Search, Video, with a strong working knowledge of Retail Media ecosystems
- Strong understanding of media effectiveness, audience strategy, measurement frameworks, and data-driven decision-making
- Knowledge of AI-enabled media capabilities, media technology platforms, and evolving digital ecosystems
- Strong grounding in brand safety, data privacy, and responsible marketing practices