eCommerce Experience Manager, Mobile App, Loyalty

DICK'S Sporting Goods

. Own the end-to-end mobile app and eCommerce loyalty experience strategy .

Posted 10/26/2026full-timeRemote • United StatesMid-LevelSenior💰 $83,000 - $138,200 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in mobile app and eCommerce loyalty strategy, focusing on performance metrics, customer experience improvements, and cross-functional collaboration. Proven ability to leverage data analytics for decision-making and drive measurable business outcomes.

Highest-signal resume keywords

Mobile App StrategyECommerce Loyalty ExperienceData AnalyticsCross-Functional CollaborationPerformance Metrics

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital CommerceConversion OptimizationKPI StandardsPerformance StorytellingApp Store MarketingKeyword OptimizationMeasurement FrameworksBusiness Case DevelopmentCustomer Experience ImprovementLoyalty Program Management

Soft Skills

Strategic MindsetExcellent CommunicationInfluencing Without AuthorityTeam DevelopmentConflict Resolution

Tools & Technologies

Analytics ToolsAI-Driven TechnologiesMarketing PlatformsApp Store Optimization ToolsPerformance Measurement Tools

Industry Keywords

Customer ExperienceLoyalty MarketingAcquisition FunnelOperational FeasibilityExecutive Reporting

Tech Stack

Tools & technologies

AndroidiOS

About the role

Key responsibilities & impact

Own the end-to-end mobile app and eCommerce loyalty experience strategy
Align the capability roadmap with athlete needs, loyalty priorities, business outcomes, and enterprise digital commerce goals
Translate long-term app and loyalty direction into a prioritized portfolio and decision framework
Establish experience principles, governance routines, escalation paths, and accountability mechanisms
Resolve tradeoffs among athlete value, commercial impact, technical feasibility, operational complexity, risk, and delivery capacity
Develop and evolve a unified executive-ready app and loyalty scorecard
Define KPI standards, benchmarks, targets, measurement frameworks, and reporting cadences with Analytics
Establish continuous insight, measurement, and prioritization cadences
Lead performance storytelling for leadership forums and translate complex signals into recommendations and decisions
Revisit roadmap and investment decisions when evidence changes
Own App Store Marketing strategy and execution across iOS and Android
Lead keyword optimization, creative testing, ratings and reviews strategy, and app store conversion improvement
Partner with Paid Media and Marketing on app install strategy, measurement, targeting, and optimization
Monitor competitive positioning, app store trends, rankings, customer feedback, and acquisition funnel performance
Create business cases and prioritization recommendations for acquisition, onboarding, and app engagement investments
Establish cross-functional partnerships, governance, escalation paths, decision rights, and prioritization frameworks
Represent the capability in planning and leadership forums, communicating portfolio health, risks, misses, and corrective actions
Create shared accountability and resolve structural conflicts
Serve as strategic partner to Loyalty Marketing on loyalty benefits, campaigns, personalization, and member experiences
Improve loyalty enrollment, identification, benefit discovery, offer engagement, frequency, spend, and retention
Partner with Product, UX, Analytics, Marketing, and Operations to improve loyalty experience quality, consistency, accessibility, and scalability
Balance athlete trust, growth, conversion, loyalty participation, economics, and operational feasibility
Coach and develop a high-performing team if/when the role begins leading people

Requirements

What you’ll need

Bachelor’s degree or equivalent experience required
5-7 years experience
Strong strategic mindset with the ability to connect customer experience improvements to business outcomes
Deep understanding of digital commerce, including on-site experience, conversion optimization, and performance metrics
Proven ability to leverage data, analytics, and experimentation to drive measurable results
Experience working across cross-functional teams and influencing without direct authority
Familiarity with AI-driven, conversational, or emerging commerce technologies preferred
Excellent communication and storytelling skills, with the ability to translate complex data into clear, actionable insights
Cameras must be on during all virtual interviews
AI tools are not permitted during any part of the interview process
Offers are contingent upon a satisfactory background check, which may include ID verification

Benefits

Comp & perks

Incentive compensation may be included in the total rewards package
Equity may be included in the total rewards package
Benefits included in the total rewards package
State paid leave requirements
Generous suite of benefits
Virtual interviews available
Interview accommodations available