Senior Marketing Campaign and Content Specialist

Digi International

. Develop content ideas supporting brand awareness, thought leadership, and demand generation .

Posted 10/5/2026full-timeSandy • Utah • United StatesSenior💰 $74,000 - $116,500 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in content marketing and copywriting, with a strong ability to translate complex topics into engaging content. Proficient in managing editorial calendars and social media strategies to enhance brand awareness and drive demand generation.

Highest-signal resume keywords

Content MarketingCopywritingProject ManagementSocial Media ManagementContent Development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

WritingEditingContent DevelopmentPerformance TrackingContent AuditsContent PlanningData AnalysisTechnical TranslationB2B MarketingEmail Campaigns

Soft Skills

Organizational SkillsCollaborationCommunicationTime ManagementEngagement Strategy

Tools & Technologies

CanvaAdobe Creative SuitePardotGA4Social Media Platforms

Industry Keywords

Brand AwarenessThought LeadershipDemand GenerationNetwork Infrastructure MarketingMarketing Automation

About the role

Key responsibilities & impact

Develop content ideas supporting brand awareness, thought leadership, and demand generation
Build and maintain editorial and social calendars across blog, email, web, video, and social content
Identify content gaps and opportunities using performance data, sales feedback, and market and competitor trends
Align content plans with product launches, campaigns, and marketing priorities
Write, edit, and produce blog posts, articles, website copy, email campaigns, whitepapers, and sales collateral
Manage end-to-end production involving designers, videographers, and freelance contributors
Interview subject matter experts and translate technical concepts into clear, engaging content
Ensure content aligns with Opengear’s brand voice, style, and messaging pillars
Own social media content planning, scheduling, publishing, and community engagement
Develop platform-specific organic and paid social content
Monitor social performance and trends and adjust strategy based on engagement data
Repurpose long-form content into social-ready assets
Track and report content and social performance, including traffic, engagement, and conversions
Use performance data to refine content topics, formats, and distribution channels
Conduct content audits to refresh or repurpose high-value assets
Collaborate with Product Marketing, Sales, subject matter experts, design, and creative teams
Support partner-facing content requests and go-to-market priorities

Requirements

What you’ll need

5–7 years of experience in content marketing, copywriting, or a related field
Demonstrated content development background
Strong writing and editing skills
Ability to translate technical or complex topics into clear, engaging content
Experience managing an editorial or social content calendar
Experience managing social media accounts for a brand, including content planning and performance tracking
Strong project management skills
Experience managing designers, videographers, and outside contributors
Excellent organizational skills and ability to manage multiple content workstreams simultaneously
Valid work authorization in the United States at the time of application
Visa sponsorship is unavailable
Experience with Canva and/or Adobe Creative Suite (InDesign, Illustrator, Photoshop) desired but not required
Experience in B2B technology or network infrastructure marketing desired but not required
Familiarity with marketing automation and analytics tools such as Pardot and GA4 desired but not required
Bachelor’s degree in Marketing, Communications, Journalism, or a related field, or equivalent experience, desired but not required

Benefits

Comp & perks

Short-term incentive program
New hire stock award
Paid parental leave
Open (uncapped) PTO
Hybrid work environment
Medical, health & wellbeing offerings
Competitive compensation
Diversity and inclusion-focused workplace