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Marketing CRM Coordinator, B2C
Digital Science. Execute day-to-day campaigns in Customer.io, including setup, scheduling, testing, deployment, and basic troubleshooting .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in executing email marketing campaigns using Customer.io, with a strong focus on A/B testing, data analysis, and maintaining CRM data quality. Capable of collaborating effectively with stakeholders to enhance customer engagement and campaign performance.
Highest-signal resume keywords
Email MarketingCustomer.io Campaign ManagementA/B TestingData AnalysisCopywriting
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Email MarketingCampaign CreationCRM Metrics TrackingData Quality ManagementA/B TestingCustomer SegmentationPerformance ReportingAutomated Email JourneysEngagement OptimizationConversion Analysis
Soft Skills
OrganisedDetail-FocusedCollaborativeProactiveProblem-Solving
Tools & Technologies
Customer.ioCRM SoftwareEmail Automation ToolsAnalytics PlatformsMarketing Tools
Industry Keywords
B2C MarketingCampaign PerformanceCustomer EngagementMarketing OperationsUser Experience
About the role
Key responsibilities & impact- Execute day-to-day campaigns in Customer.io, including setup, scheduling, testing, deployment, and basic troubleshooting
- Support A/B testing and experimentation to improve engagement and conversion
- Build and launch automated email and in-product journeys and one-off campaigns
- Ensure communications are on-brand, timely, and audience-tailored
- Collaborate with stakeholders to deliver campaigns end-to-end
- Create, maintain, and refine customer segments with data and marketing colleagues
- Track and report CRM metrics, including open rates, click-through rates, conversions, and product/commercial impact
- Share insights and recommendations to improve campaign performance and customer experience
- Contribute to reporting and performance reviews
- Maintain CRM data quality, accuracy, and consistency
- Flag data-quality issues and support process improvements
- Support initiatives including webinars, user days, and product launches
- Contribute positively to a collaborative team culture
Requirements
What you’ll need- Proven experience in an email marketing, CRM, or marketing operations role, ideally B2C
- Hands-on experience using Customer.io for campaign creation and deployment
- Strong copywriting skills, particularly for email content and subject lines
- Comfortable analysing campaign performance and drawing actionable insights
- Organised and detail-focused, with the ability to manage multiple campaigns or projects
- Collaborative cross-functional working style
- Proactive, curious, and willing to take ownership
- Quick learner with a problem-solving mindset
- Openness to experimenting with AI and adapting to new tools
Benefits
Comp & perks- Equal opportunity employment commitment
- Inclusive workplace and belonging culture
- Collaborative and supportive team culture
- Opportunities to contribute to innovative research technology and open, collaborative research
- Professional growth through learning new tools and experimenting with AI