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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in B2B SaaS product marketing with a focus on positioning, messaging, and go-to-market strategy. Proficient in leveraging market insights and AI tools to enhance workflows and drive customer-centric narratives.
Highest-signal resume keywords
B2B SaaS Product MarketingPositioning And Messaging StrategyMarket And Competitive InsightAI Process DevelopmentCross-Functional Collaboration
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Product MarketingGo-To-Market StrategyData-Driven Decision MakingCompetitive MonitoringCustomer-Centric Narratives
Soft Skills
Exceptional StorytellingStrategic ThinkingDecisive ExecutionCuriosity And Hands-On Approach
Tools & Technologies
AI ToolsMarketing Automation Software
Industry Keywords
Enterprise SoftwareComplex SoftwareSales EnablementCustomer Success Enablement
About the role
Key responsibilities & impact- Shape how the market understands the company's legal technology portfolio through positioning, differentiation and outside-in stories
- Develop market and competitive insight
- Update and evolve ICPs, personas and use cases
- Inform product and GTM direction based on market opportunity and customer reality
- Apply positioning, differentiation and value propositions across internal and external content and assets
- Translate product capabilities into customer-centric narratives
- Shape content and messaging frameworks for customer-facing communication
- Activate positioning across GTM through launch alignment, messaging briefings and strategic field engagement
- Partner with Sales Enablement to embed messaging frameworks in the field
- Drive coherence across the website, campaigns, launches and proof points
- Refine positioning using win/loss insights and market feedback
- Hold regular syncs with Product Managers on releases and roadmap and turn releases into customer value
- Design, test and run AI-assisted PMM workflows, including call and win/loss analysis, competitive monitoring and content review
- Document effective workflows for reuse across the Marketing team
- Bring and test new ways of working
- Report to the Senior Product Marketing Manager and collaborate with Marketing, Product Enablement, Sales Enablement, Customer Success Enablement, Product, Sales and Customer Success
Requirements
What you’ll need- 3+ years in B2B SaaS product marketing, ideally in enterprise or complex software
- Proven track record shaping positioning, messaging and GTM strategy, not just executing it
- Cross-functional experience with Product, Sales and Customer Success teams
- Experience building alignment across time zones without a shared office
- Analytical mindset; data-driven decision making
- Curious and hands-on with AI; experience testing new tools and building better ways of working
- Fluent English, written and spoken
- Strategic thinking and decisive execution
- Market and competitive insight
- Exceptional storytelling and ability to simplify complexity
- Ability to link work to pipeline, win rates and deal velocity
- Experience setting up an AI process, agent or workflow and demonstrating its impact