Senior Content Strategist

Distributor Wire & Cable

. Own and evolve content strategy across digital and physical channels .

Posted 10/23/2026full-timeRemote • United StatesSenior💰 $92,000 - $105,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and executing content strategies across digital and physical channels, with a strong focus on SEO, sales enablement, and performance measurement. Proficient in managing content production workflows and utilizing analytics tools to drive strategic decisions.

Highest-signal resume keywords

SEO Strategy OwnershipSales Enablement ExperienceProficiency With AhrefsContent Production WorkflowsMulti-Channel Content Development

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Content Strategy DevelopmentSEO ManagementKeyword ClusteringPerformance MeasurementSales Material CreationInstructional Content DevelopmentGovernance ExperienceData-Driven StrategyContent Production WorkflowsAI-Search Strategy

Soft Skills

Problem SolvingTeaching AbilityVisual JudgmentTime ManagementProactive Approach

Tools & Technologies

AhrefsGoogle Search ConsoleGA4SEMrushCanvaAdobeFigmaContent Management SystemsSelf-Service Content PlatformsSyndicated Content Platforms

Industry Keywords

Sales EnablementContent StrategyDigital MarketingMulti-Channel MarketingContent GovernanceAudience EngagementBrand CoherencePerformance TrackingInstructional DesignAI in Marketing

About the role

Key responsibilities & impact

Own and evolve content strategy across digital and physical channels
Set audience, topic, channel, and investment priorities
Develop content across social, email, video, and other channels
Own DWC's organic search and AI-search (GEO) strategy
Select keyword clusters and build topical authority
Manage on-page SEO and route technical issues to the web vendor
Measure performance using Ahrefs, Google Search Console, and GA4
Own sales-enablement content for representatives and distributor customers
Convert product detail and voice-of-customer insights into usable sales materials
Train sales representatives and educate the market
Use self-service and syndicated content platforms
Oversee brochures, decks, catalogs, approval workflows, and content sunsetting
Brief and direct design and video agencies/vendors
Perform light, rapid in-house design
Maintain brand coherence across internally, AI-, and agency-produced content
Manage end-to-end publishing and CMS maintenance
Write and track press releases as needed
Track performance against pipeline and business outcomes
Present ROI and impact findings to leadership

Requirements

What you’ll need

Sales enablement experience: turning technical product detail into materials a sales team can use effectively with customers, and teaching the why to both reps and the market
Background in instructional or educational content
Ability to teach sales and market audiences with distinct goals
Governance experience: establishing approval workflows and sunsetting outdated materials
Agency background preferred
Proficiency with Ahrefs or SEMrush and similar marketing analytics tools are preferred
Strategic, data-driven content and channel strategy experience
Proven experience owning SEO and AI-search (GEO) strategy, including topical authority, prioritization, and measurement with Ahrefs, Semrush, Google Search Console, and GA4
Fluent in frontier AI, specifically Claude
Strong multi-channel instincts across social, email, and video
Strong visual judgment and proficiency in Canva, Adobe, or Figma
Expertise in content production workflows from briefing to QA and publishing
Ability to solve problems independently and proactively
Ability to manage competing priorities and multi-project timelines
Must be able to pass a background check and drug screen
Must be authorized to work in the United States without requiring employer sponsorship

Benefits

Comp & perks

Medical, Dental, Vision Insurance
Company paid Life
Voluntary life, short- and long-term disability
401k
Excellent time off options
Caring family
The work that you do matters
Bonus based on degree of experience