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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in executing regional marketing strategies, managing event logistics, and building strong relationships with distributors and retailers. Proficient in tracking marketing budgets and performance metrics to enhance brand visibility and consumer engagement.
Highest-signal resume keywords
Event MarketingProject ManagementConsumer EngagementVendor Relationship ManagementBudget Tracking
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Event CoordinationMarketing Campaign ExecutionSampling Event PlanningPromotional Material ProductionTrade MarketingField MarketingBrand MarketingPerformance TrackingLogistics ManagementPartnership Development
Soft Skills
CommunicationRelationship BuildingOrganizational SkillsProblem SolvingSelf-Starter
Tools & Technologies
Microsoft OfficeGoogle Workspace
Industry Keywords
Beverage AlcoholConsumer GoodsCPGBrand ExperiencesSponsorship Opportunities
About the role
Key responsibilities & impact- Serve as the primary regional marketing contact for distributors and sales teams
- Execute national marketing campaigns at the local market level
- Build and maintain a regional marketing calendar
- Support retail and on-premise promotions, activations, and trade programs
- Identify local opportunities that increase consumer engagement and distribution
- Plan and coordinate sampling events, sponsorships, festivals, golf tournaments, venue activations, and community events
- Manage event logistics, staffing, promotional materials, permits, and product coordination
- Ensure flawless execution of brand experiences
- Track event performance and provide recap reporting
- Support scheduling, communication, training logistics, and deployment of regional brand ambassadors
- Coordinate production and installation of marketing materials
- Manage vendor relationships, quotes, timelines, and project completion
- Track marketing budgets, invoices, expenses, and inventory
- Develop partnerships with distributors, retailers, venue operators, and local organizations
- Represent Good Boy Vodka at industry events and key meetings
- Identify new sponsorship, activation, and partnership opportunities
Requirements
What you’ll need- Bachelor's degree in Marketing, Business, Communications, or related field preferred
- 3+ years of experience in beverage alcohol, consumer goods (CPG), event marketing, trade marketing, field marketing, or brand marketing
- Strong project management and organizational skills
- Ability to manage multiple priorities in a fast-paced environment
- Excellent communication and relationship-building abilities
- Self-starter with a hands-on mentality and problem-solving mindset
- Proficiency with Microsoft Office and Google Workspace
- Ability to travel approximately 30-40%, including evenings and weekends as needed for events
Benefits
Comp & perks- Medical Insurance
- Dental Insurance
- Vision Insurance
- Paid Time Off (PTO)
- Additional comprehensive employee benefits
- Opportunity to represent and grow an exciting consumer brand
- Dynamic, entrepreneurial, and collaborative culture
