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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in strategic sales planning and execution within the beverage alcohol industry, focusing on relationship management with key buyers and distributors. Proficient in analyzing market trends and sales data to drive growth and ensure successful product launches.
Highest-signal resume keywords
Strategic Sales PlanningBeverage Alcohol SalesRelationship ManagementMarket AnalysisData-Driven Decision Making
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Sales Data AnalysisBudget DevelopmentPromotional PlanningProduct Launch ManagementAccount Management
Soft Skills
Presentation SkillsNegotiation SkillsInterpersonal CommunicationCollaboration
Tools & Technologies
VIPIRINielsenEncompass
Industry Keywords
Beverage AlcoholRTDsDistributor NetworksTrade PartnersMarket Feedback
About the role
Key responsibilities & impact- Develop and execute strategic sales plans to achieve volume, distribution, and visibility goals within key regional and national chain accounts
- Manage relationships with key buyers, distributors, and trade partners throughout the assigned territory
- Collaborate with distributors to ensure execution of programming, pricing, and promotional plans
- Analyze market trends, pricing, and sales data to identify growth opportunities and inform strategy
- Lead new product launches and ensure alignment with marketing and brand activation teams
- Develop and track annual budgets, promotional spend, and ROI on key programming
- Conduct regular account visits, manage chain resets, and ensure brand standards are met in all markets
- Coordinate with Marketing to develop and deploy POS, in-store merchandising, and digital marketing activations
- Provide market feedback, competitive insights, and field execution reports to senior leadership
- Represent the brand at regional events, trade shows, and chain reviews
Requirements
What you’ll need- Bachelor’s degree in Business, Marketing, or a related field
- 5+ years of experience in beverage alcohol sales, ideally in RTDs, with a proven track record managing chain accounts
- Strong relationships within distributor networks (primarily AB) and key retail chains
- Excellent presentation, negotiation, and interpersonal communication skills
- Analytical and data-driven mindset
- Proficiency in VIP, IRI, Nielsen, and/or Encompass
- Ability to work independently and collaboratively across teams
- Willingness to travel up to 50% across assigned territories
Benefits
Comp & perks- Competitive salary
- Performance-based bonus
- Benefits package
- Opportunity to make an impact in a purpose-driven company that gives back to veterans, K9s, and community causes
- Dynamic, entrepreneurial environment with room to grow
