Paid Social Strategist

Disturbia

. Develop high-performing paid social creative concepts, hooks and messaging to drive customer acquisition .

Posted 10/6/2026full-timeLondon • United KingdomMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing high-performing paid social creative strategies across platforms like Meta, TikTok, and YouTube, with a strong focus on data-driven performance metrics and collaboration with cross-functional teams.

Highest-signal resume keywords

Paid Social Creative StrategyCreative Testing and OptimizationPerformance Metrics AnalysisCopywriting and MessagingCollaboration Across Teams

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Creative Brief WritingConversion Rate OptimizationAudience Strategy DevelopmentData-Driven Creative DevelopmentCreative Performance MetricsTesting and IterationHigh-Performing Creative ConceptsPerformance ReportingCreative Production ManagementConsumer Trend Analysis

Soft Skills

Strong Communication SkillsCollaborationOwnership of OutcomesAdaptability in High-Growth Environments

Industry Keywords

MetaTikTokYouTubeCustomer AcquisitionMarketing CampaignsTest-and-Learn CultureCultural MomentsPlatform InnovationsCreative StrategyE-commerce

About the role

Key responsibilities & impact

Develop high-performing paid social creative concepts, hooks and messaging to drive customer acquisition
Write conversion-focused creative briefs and scripts, directing production from concept through execution
Own the creative testing roadmap, hypotheses, priorities and experiment pipeline across formats, angles and customer types
Partner with the creative team to provide feedback and guidance and optimise assets for performance
Identify consumer trends, cultural moments and platform innovations and translate them into creative opportunities
Maintain creative planning and production schedules aligned with trading priorities and channel demand
Lead paid social creative strategy across Meta, TikTok and YouTube
Evaluate creative performance using CTR, Thumb-Stop Rate, CVR, CPA and ROAS
Drive structured testing across the user journey, markets, placements and landing page experiences
Produce performance reporting and actionable insights to shape creative direction and channel strategy
Stay current with platform developments and paid social best practices
Collaborate with Creative, Brand, E-commerce and Growth teams on business objectives, product launches and marketing campaigns
Champion a test-and-learn culture by sharing insights and best practices

Requirements

What you’ll need

3-5 years in paid social creative strategy, specifically Meta, TikTok and YouTube
Experience building, testing and iterating creative at scale
Track record of data-driven creative delivering measurable results
Deep understanding of creative testing, audience strategy, and the paid social performance funnel
Fluency in creative performance metrics such as CPA, CPM, CTR, CVR and Thumb-Stop Rates
Excellent collaboration across production, design, brand and growth teams
Strong communication skills and ability to turn numbers into clear, actionable insights
Comfortable owning outcomes and working in a high-growth brand
Exceptional copywriting skills, including scroll-stopping hooks, desire-fulfilling narratives and performance-driven briefs

Benefits

Comp & perks

25 days holiday plus bank holidays, increasing with every year of service up to 27 days after 3 years of service
Annual pay reviews, with inflationary increases as a minimum
Opportunity to partake in the company bonus scheme
Flexible and hybrid working, with opportunities to work from home
Up to 50% employee discount across Disturbia collections
Enhanced parental leave
Exclusive access to our regular sample sales
Access to our cycle to work scheme and high-street retail benefits
Regular treats and surprises throughout the year
Legendary company celebrations hosted twice a year
The chance to work alongside a talented community of creatives, dreamers and doers
Opportunities to learn, evolve and carve out your own path