Product Marketing Manager

Doctrine

. Build and execute go-to-market collateral for Maite product launches in the Spanish market, including product emails, website updates, visuals, LinkedIn campaigns, webinars, in-product communications and ads .

Posted 9/30/2026full-timeBarcelona • SpainMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B SaaS Product Marketing with a strong focus on the Spanish legal market, leveraging advanced AI features to create compelling messaging and drive user adoption. Proficient in developing go-to-market strategies, sales enablement tools, and engaging content across multiple channels.

Highest-signal resume keywords

B2B SaaS ExperienceSpanish Market ResearchCopywriting and StorytellingWebinar HostingAI Marketing Tools

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product MarketingSales Enablement ToolsMarket PositioningContent CreationPerformance Tracking

Soft Skills

OrganizationAutonomyCritical ThinkingExecution-Oriented Mindset

Tools & Technologies

Marketing Tools StackWebinar PlatformsEmail Marketing Tools

Industry Keywords

Legal Market IntelligenceUser AdoptionSpanish Language ProficiencyClient PersonasB2B Marketing

About the role

Key responsibilities & impact

Build and execute go-to-market collateral for Maite product launches in the Spanish market, including product emails, website updates, visuals, LinkedIn campaigns, webinars, in-product communications and ads
Develop positioning and messaging based on Spanish clients’ perceived value, including website copy, testimonials, landing pages and brochures
Develop and update sales enablement tools such as pitch decks, demo flows, objection handling materials and battlecards
Co-run product training sessions for the Spanish sales team and close feedback loops on the commercial playbook
Own Spanish legal-market intelligence, including competitors, personas and buying dynamics
Create and maintain Spanish battlecards and personas and synthesize market signals into actionable product and sales insights
Create articles, one-pagers, videos, emails and FAQs across channels
Design, host and record webinars and product communications
Drive Spanish user adoption and activation through targeted campaigns and in-app actions
Define launch success frameworks, track performance, iterate and maximize impact
Translate Maite.ai’s AI capabilities into clear, compelling messaging for the legal sector
Serve as Maite.ai’s voice across the website, webinars and user inboxes and link Product, Growth, Sales and Support during launches

Requirements

What you’ll need

Professional English and Spanish; both mandatory
Demonstrable experience in B2B SaaS, ideally in Product Marketing or Strategic Marketing
Innate understanding of legal professionals’ needs, frustrations and priorities
Ability to explain advanced AI features in terms of the problems they solve
Exceptional copywriting and storytelling skills
Comfortable hosting webinars and recording product communications on camera
Builder and execution-oriented mindset
Daily use of AI and marketing tools/stack
Ability to manage multiple projects in parallel
Organization, autonomy and critical thinking
Willingness/ability to research the Spanish market and analyze local competitors

Benefits

Comp & perks

22 statutory vacation days plus 6 extra “Maite.ai special days” per year (28 days total)
Regular in-person team gatherings
Coverflex card for meal, transport, training and childcare benefits
Best tech equipment of choice (PC or Mac, monitor, etc.)
Home office setup budget
Coworking space budget
Clear growth path and opportunities within an international group
Lunch during the office visit hiring stage