Senior Manager, CRM and Email Marketing

Dolby Laboratories

. Define and evolve Dolby’s global CRM and email marketing strategy across B2C, B2B, and partner audiences .

Posted 9/23/2026full-timeBurbank • California • United StatesSenior💰 $153,000 - $210,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Expertise in developing and executing global CRM and email marketing strategies, with a focus on segmentation, personalization, and performance analysis. Proficient in leveraging CRM platforms and automation tools to drive engagement and align with business growth objectives.

Highest-signal resume keywords

CRM Strategy DevelopmentEmail Marketing ExpertiseMarketing Automation PlatformsData Analysis and ReportingSegmentation and Personalization Models

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

CRM StrategyLifecycle MarketingEmail MarketingSegmentation FrameworksA/B TestingData AnalysisPerformance BenchmarkingCampaign OptimizationCustomer PersonasEngagement Models

Soft Skills

Strategic RecommendationsCross-Functional CollaborationPresentation Skills

Tools & Technologies

SalesforceHubSpotMicrosoft DynamicsMarketo

Industry Keywords

B2C MarketingB2B MarketingGlobal OrganizationData PrivacyDigital Ecosystems

About the role

Key responsibilities & impact

Define and evolve Dolby’s global CRM and email marketing strategy across B2C, B2B, and partner audiences
Establish global segmentation frameworks, customer personas, lifecycle journeys, and engagement models
Develop scalable playbooks, standards, and best practices for regional execution
Align CRM strategy with business growth objectives and audience priorities
Integrate CRM initiatives with web, events, partner activations, and product launches
Define global email marketing calendar frameworks and reusable campaign templates
Enable regional teams with toolkits, templates, documentation, and performance benchmarks
Leverage AI and automation to improve personalization, optimization, and operational efficiency
Design segmentation and personalization models using behavioral, demographic, firmographic, and engagement data
Partner on CRM platform selection, architecture, evolution, integrations, workflows, reporting systems, and data models
Establish governance standards for data capture, permissions, engagement tracking, data privacy, and data integrity
Define global CRM KPIs and standardized reporting dashboards
Analyze performance data and provide strategic recommendations
Use A/B testing, multivariate testing, and automation optimization for continuous improvement
Act as the global center of excellence and partner with regional and cross-functional teams
Present performance insights, strategic roadmaps, and optimization plans to senior leadership

Requirements

What you’ll need

Bachelor’s degree in Marketing, Business, or related field
8+ years of experience in CRM strategy, lifecycle marketing, or email marketing, preferably within a global organization
Demonstrated experience building and scaling CRM programs across multiple regions
Strong experience with CRM and marketing automation platforms such as Salesforce, HubSpot, Microsoft Dynamics, or Marketo
Experience integrating CRM systems within broader digital ecosystems

Benefits

Comp & perks

Bonus
Benefits
Equity may be included for some roles
Flex Work approach supporting where, when, and how you work
Collegial culture
Challenging projects
Excellent compensation and benefits