Senior Manager, Global Digital Experiences

Dolby Laboratories

. Define and evolve Dolby’s global content strategy across owned digital platforms .

Posted 9/23/2026full-timeBurbank • California • United StatesSenior💰 $153,000 - $210,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in global content strategy, content architecture, and audience journey design, with a strong focus on SEO and performance optimization. Proven ability to lead cross-functional teams and develop governance models and operational standards for digital marketing initiatives.

Highest-signal resume keywords

Digital Marketing LeadershipContent Architecture ExpertiseSEO FundamentalsKPI Framework DevelopmentCross-Functional Team Leadership

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Content StrategyAudience Journey FrameworksModular Page DesignTaxonomy DevelopmentEditorial GovernancePerformance DashboardsA/B TestingExperimentation ProgramsOptimization WorkflowsGlobal-to-Regional Operating Models

Soft Skills

Strong Written CommunicationStrong Verbal Communication

Tools & Technologies

Digital PlatformsAnalytics ToolsCRM SystemsSocial Media PlatformsEmail Marketing Tools

Certifications & Qualifications

Bachelor's Degree in MarketingBachelor's Degree in Communications

Industry Keywords

Content GovernanceLocalizationPersonalizationDigital ExperienceGlobal Campaign Activation

About the role

Key responsibilities & impact

Define and evolve Dolby’s global content strategy across owned digital platforms
Establish global content architecture, modular page models, storytelling frameworks, publishing guardrails, and audience journey design principles
Create governance models, editorial standards, taxonomy structures, and localization guardrails for regional execution
Integrate SEO and GEO insights into editorial planning and optimize content for AI-driven discovery
Serve as the global authority on content structure, editorial governance, journey design, and cross-channel activation frameworks
Translate strategy into documentation, playbooks, operational standards, training, and enablement programs
Partner with regions to balance global consistency with local market needs and monitor adoption of global standards
Define integrated activation frameworks across social, CRM, web, email, and applications
Provide strategic oversight for global campaign activation and align content pillars, creative assets, and messaging across channels
Improve digital activation workflows and global-to-regional execution
Define KPI frameworks, measurement standards, dashboards, reporting cadences, experimentation strategies, and optimization programs
Translate performance insights into improvements in relevance, engagement, and conversion
Monitor organic visibility, keyword performance, and AI-driven discovery signals
Partner with Digital Product and Platform teams on content and experience requirements and roadmap priorities
Represent marketing and audience experience needs in roadmap planning
Advocate for personalization, experimentation, localization, and performance optimization capabilities

Requirements

What you’ll need

10+ years of experience in digital marketing, content strategy, or digital experience leadership
Proven track record of building and scaling global programs
Deep expertise in content architecture, including modular page design, taxonomy development, editorial governance, and publishing standards across owned digital platforms
Experience defining audience journey frameworks across web, email, and native applications
Experience developing global-to-regional operating models, playbooks, and enablement programs
Strong command of SEO fundamentals
Familiarity with Generative Engine Optimization (GEO) and AI-driven search environments
Experience partnering with Digital Product and Platform teams on roadmap planning
Proficiency defining KPI frameworks, building performance dashboards with analytics teams, and translating data into strategic action
Hands-on experience with A/B testing, experimentation programs, and structured optimization workflows
Ability to lead cross-functional teams spanning Creative, CRM, Social, and Regional Marketing without direct authority
Strong written and verbal communication skills
Experience working in a matrixed, global organization with regional market complexity
Bachelor's degree in Marketing, Communications, or a related field
Advanced degree is a plus

Benefits

Comp & perks

Bonus
Benefits
Equity may be included for some roles
Flexible work approach supporting where, when, and how employees work
Collegial culture
Challenging projects
Recognition for work